Representing the finest watch brands in its four Swiss boutiques (Geneva, Lugano, St. Moritz and Zurich), Les Ambassadeurs group is continuing to fine-tune its image as well as pursuing its insatiable quest to achieve irreproachable service and optimal quality. As it celebrates the first anniversary of its LA magazine, which has been warmly received by its customers and the watch sector in general, the leading Haute Horlogerie retail chain has also inaugurated its Espace Connoisseurs (Connoisseurs Zone) in Geneva this autumn.

Anyone who has already visited the first floor of the Geneva boutique will be stunned: the refurbishing operation has not merely renovated, but drastically transformed the whole area, providing an impressive amount of extra space. The convivial atmosphere is matched by the sophistication of this VIP lounge, freely accesssible to all owners of an electronic card handed out to Les Ambassadeurs best customers. They will be able to settle into a plush chair and sip a glass while consulting the contents of the watchmaking library. The touch screen watchmaking furniture vies with the elegance of the precious wooden flooring of this prestigious new address on Geneva’s cult shopping mile, the Rue du Rhône. Representing the lifeblood of the group, the watchmakers who used to be hidden away in the first-floor after-sales service workshop are now clearly in view on the ground floor.

Keenly aware of their vocation and of their responsibility towards the brands they represent, Les Ambassadeurs will also open their doors to a broader public by means of temporary exhibitions or lectures on various themes. The group President Patrick Frischknecht explains that “being Les Ambassadeurs of fine watchmaking confers on us the weighty responsibility of conveying and highlighting the tremendous work hidden behind each of the models we offer. There is an enormous need for the public to obtain relevant information on the field of Haute Horlogerie which is the pride of our nation and embodies its most precious values. Our role is to transmit these values by sharing our expertise and that of our partners. The “Espace Connoisseur” is far more than a private lounge: it is a place eminently conducive to encounters, exchanges and sharing among all Haute Horlogerie connoisseurs.” See you at 39, Rue du Rhône.