{"id":1794,"date":"2012-03-26T12:00:21","date_gmt":"2012-03-26T11:00:21","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=1794"},"modified":"2012-10-26T12:01:23","modified_gmt":"2012-10-26T11:01:23","slug":"festina-2","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/lifestyle-n-en\/events-en\/festina-2.html","title":{"rendered":"Festina : A monopoly on cycling"},"content":{"rendered":"\n<div class=\"contenu_article\">There are very few sports to have less than half-a-dozen watchmaking sponsors looking to take over the territory with varying degrees of panache. In cycling, there is no mistake about it: Festina is the brand wearing the yellow leader\u2019s jersey. It is in fact the only watch industry player present on a broad scale. Currently represented in 65 countries, the brand which is celebrating its 110<sup>th<\/sup> anniversary in 2012 first became involved with the Tour de France in 1998, and has also adopted other major races across Europe\u2009: the tours of Spain, Flanders, Italy, Poland and Switzerland. The world of cycling is naturally echoed in the unequivocally named Chrono Bike collection, comprising a range of 16 ultra-sporty models. Bicycle chain-style links on the bezel and gear-type chronograph counters delight those who love to hit the road on two pedal-powered wheels. This summer, Festina is offering a 3,000 piece tarmac-coloured edition. Will the brand perhaps also turn its hand to the world\u2019s most challenging and highest-altitude cycling event, the Haute Route (raced over seven days and taking athletes from Lake L\u00e9man to the Mediterranean and across all the legendary mountain passes)\u2009?<\/p>\n<div><\/div>\n<\/div>\n<p><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are very few sports to have less than half-a-dozen watchmaking sponsors looking to take over the territory with varying degrees of panache. In cycling, there is no mistake about it: Festina is the brand wearing the yellow leader\u2019s jersey. It is in fact the only watch industry player present on a broad scale. Currently represented in 65 countries, the brand which is celebrating its 110<sup>th<\/sup> anniversary in 2012 first became involved with the Tour de France in 1998, and has also adopted other major races across Europe\u2009: the tours of Spain, Flanders, Italy, Poland and Switzerland. The world of cycling is naturally echoed in the unequivocally named Chrono Bike collection, comprising a range of 16 ultra-sporty models. Bicycle chain-style links on the bezel and gear-type chronograph counters delight those who love to hit the road on two pedal-powered wheels. This summer, Festina is offering a 3,000 piece tarmac-coloured edition. Will the brand perhaps also turn its hand to the world\u2019s most challenging and highest-altitude cycling event, the Haute Route (raced over seven days and taking athletes from Lake L\u00e9man to the Mediterranean and across all the legendary mountain passes)\u2009?<\/p>\n<div><\/div>\n","protected":false},"author":19,"featured_media":1792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[382],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/1794"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/1792"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}