{"id":18893,"date":"2016-08-05T16:02:02","date_gmt":"2016-08-05T14:02:02","guid":{"rendered":"https:\/\/www.gmtmag.com\/?p=18893&lang=en"},"modified":"2016-10-26T14:12:25","modified_gmt":"2016-10-26T12:12:25","slug":"chanel-boy-friend-ou-lart-de-marier-le-masculin-et-le-feminin","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/nouveaute-en-n-en\/xxl-2\/chanel-boy-friend-ou-lart-de-marier-le-masculin-et-le-feminin.html","title":{"rendered":"Chanel : Boy.Friend, or the art of combining masculine and feminine elements"},"content":{"rendered":"
\n

Boy.Friend Tweed\u00a0Small model<\/strong><\/p>\n

CASE<\/strong> : steel set with 62 diamonds, water-resistant to 30m<\/p>\n

DIMENSIONS<\/strong> : 21.50×27.90mm<\/p>\n

MOVEMENT<\/strong> : quartz<\/p>\n

FUNCTIONS<\/strong> : hours, minutes<\/p>\n

DIAL<\/strong> : guilloch\u00e9 black<\/p>\n

BRACELET<\/strong> : steel with tweed motif<\/p>\n

\u00a0<\/strong><\/p>\n

Boy.Friend Tweed\u00a0Medium model<\/strong><\/p>\n

CASE<\/strong> : steel, waterresistant\u00a0to 30m<\/p>\n

DIMENSIONS<\/strong> :\u00a026.70×34.60mm<\/p>\n

MOVEMENT<\/strong> : quartz<\/p>\n

FUNCTIONS<\/strong> : hours,\u00a0minutes, date<\/p>\n

DIAL<\/strong> : guilloch\u00e9 black<\/p>\n

BRACELET<\/strong> : steel with\u00a0tweed motif<\/p>\n

\u00a0<\/strong><\/p>\n

Boy.Friend Acier\u00a0Small model<\/strong><\/p>\n

CASE<\/strong> : steel, water-resistant to 30m<\/p>\n

DIMENSIONS<\/strong> : 26.70 x 34.60mm<\/p>\n

MOVEMENT<\/strong> : quartz<\/p>\n

FUNCTIONS<\/strong> : hours, minutes, date<\/p>\n

DIAL<\/strong> : guilloch\u00e9\u00a0black STRAP black alligator leather<\/p>\n

\u00a0<\/strong><\/p>\n

Boy.Friend Acier\u00a0Medium model<\/strong><\/p>\n

CASE<\/strong> : steel set with\u00a062 diamonds, waterresistant\u00a0to 30m<\/p>\n

DIMENSIONS<\/strong> :\u00a021.50×27.90mm<\/p>\n

MOVEMENT<\/strong> : quartz<\/p>\n

FUNCTIONS<\/strong> : hours,\u00a0minutes<\/p>\n

DIAL<\/strong> : guilloch\u00e9 black<\/p>\n

STRAP<\/strong> : black alligator\u00a0leather<\/p>\n<\/blockquote>\n

No more need for jealousy or a shameless desire to borrow a watch initially\u00a0intended for men. A far cry from the classic features of extreme\u00a0femininity, Chanel invents a new form of elegance with the Boy.Friend<\/strong>\u00a0watch<\/strong>. More restrained than the customary aesthetic norms of women\u2019s\u00a0watches, the Boy.Friend has been asserting since 2015 a masculine look\u00a0as an essential new glam factor.<\/p>\n

Boy.Friend is first and foremost a shape : a singular yet familiar octagon\u00a0reminiscent of the iconic Premi\u00e8re watch by Chanel. The latter creation\u00a0\u2013 itself a tribute to the legendary bottle of the N\u00b05 fragrance and to the\u00a0Place Vend\u00f4me in Paris \u2013 has become part of the Maison\u2019s watchmaking\u00a0vocabulary, complete with its understated elegance, its refined aesthetics,\u00a0its powerful lines and its signature shape. The design here is both contemporary\u00a0and classic, while the angles are polished and satin-brushed.<\/p>\n

Boy.Friend is also about drawing inspiration\u00a0from masculinity. The watch embodies\u00a0the art of giving a special twist to items from a\u00a0man\u2019s wardrobe, an approach much cherished\u00a0by Gabrielle Chanel. With its enigmatic name,\u00a0Boy.Friend deliberately overturns the classic\u00a0design codes of feminine watchmaking. Everything\u00a0about this model is a matter of visual\u00a0appeal, balance, proportions and details.<\/p>\n

With its enigmatic name, Boy.Friend deliberately\u00a0overturns the classic design codes of feminine watchmaking.\u00a0Everything about this model is a matter of visual appeal,\u00a0balance, proportions and details.
\n<\/strong><\/p>\n

\"GMT_XXL_CH_2016_ipad-153\"This year, the Boy.Friend watch oozes elegance\u00a0in four new chic and trendy steel versions\u00a0available in small or medium sizes. Clearly\u00a0inspired by the fashion world, the Boy.Friend Tweed<\/strong> model<\/strong> shakes things up by incorporating a favorite Chanel motif\u00a0evoked in its name. Adorned with diamonds on the small model or radiating\u00a0contemporary restraint in the medium-sized version, the case is\u00a0extended by a steel bracelet featuring a tweed motif echoing the famous\u00a0Chanel two-piece suit. The most striking aspect, alongside the refined\u00a0execution of the motif, is the extremely supple feel of this bracelet that\u00a0coils around the wrist like a second skin.<\/p>\n

In the Steel version fitted with an elegant black leather strap, the\u00a0Boy.Friend adopts a more discreet persona that is almost androgynous\u00a0despite the diamonds outlining the case of the small model. Attired\u00a0in its simplest, most pared-down outfit, the Boy.Friend Steel medium<\/strong> \u00a0also provides a date display. The result is a\u00a0model that is useful, functional and exudes a\u00a0rare and fascinating breed of elegance. In this\u00a0new watchmaking expression that is well on\u00a0the way to becoming a style icon in its own\u00a0right, who can predict whether the masculine\u00a0or feminine aspects will prevail over the other ?\u00a0All the magic of Chanel in a timepiece designed\u00a0for daily wear, for evenings and in fact for any\u00a0of life\u2019s many occasions.<\/p>\n

See also :\u00a0Chanel – Monsieur, or a step towards a qunintessential watch movement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

No more need for jealousy or a shameless desire to borrow a watch initially intended for men. A far cry from the classic features of extreme femininity, Chanel invents a new form of elegance with the Boy.Friend watch. More restrained than the customary aesthetic norms of women\u2019s watches, the Boy.Friend has been asserting since 2015 a masculine look as an essential new glam factor.<\/p>\n","protected":false},"author":15,"featured_media":18881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1663,48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/18893"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=18893"}],"version-history":[{"count":3,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/18893\/revisions"}],"predecessor-version":[{"id":19043,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/18893\/revisions\/19043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/18881"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=18893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=18893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=18893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}