{"id":2111,"date":"2012-06-15T11:11:27","date_gmt":"2012-06-15T10:11:27","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=2111"},"modified":"2012-11-01T11:12:50","modified_gmt":"2012-11-01T10:12:50","slug":"tag-heuer-11","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/nouveaute-en-n-en\/story-2\/tag-heuer-11.html","title":{"rendered":"Tag Heuer : TAG Heuer supports the Defender of the America\u2019s Cup"},"content":{"rendered":"\n
The love story between the America\u2019s Cup and TAG Heuer was not born yesterday, since the brand \u201cin the avant-garde since 1860\u201d has been pragmatically sponsoring various teams in step with its strategy, while remaining active in the sailing world as a whole for the past 80 years. For the 34th<\/sup> America\u2019s Cup, the red and blue logo will be enlivening the sails of Oracle Team USA, which has the two-fold advantage of being the Defender (the winner of the last campaign) and of sailing since summer 2011 with two teams during the America\u2019s Cup Series, the international circuit organised through to spring 2013 as part of the run-up to the Cup \u2013 so far dominated by Oracle. TAG Heuer has once again wagered on the strongest contender, whose American roots also help nurture its ambitions on this top-priority market. TAG Heuer is thus brilliantly supported in its endeavours by the young Australian skipper James Spithill, who beat Alinghi during the 33rd<\/sup> America\u2019s Cup, and the quadruple winner of the America\u2019s Cup, Russell Coutts, who is both CEO of Oracle and of the America\u2019s Cup. Raced on carbon multihull sailboats equipped with rigid wings and onboard cameras, and held in iconic cities such as Venice or San Francisco, this 34th<\/sup> edition is proving highly spectacular and attracting major media coverage. All the ingredients thus seem to be in place for Oracle to keep the world\u2019s oldest sports trophy, and in any case to successfully propel the new Aquaracer 500M collection on seas around the globe. In a competition where technology plays a predominant role, James Spithill appreciates the value of TAG Heuer\u2019s contribution\u2009: \u201cthey bring us their know-how and the skills we don\u2019t have ourselves, which strengthens us and increases our chances of victory\u201d. In addition to the four versions of the Aquaracer which is water-resistant to 500 metres and equipped with a ceramic bezel, TAG Heuer is launching two limited series bearing the Defender\u2019s colours, including a chronograph.<\/p>\n
<\/div>\n<\/div>\n

<\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

The love story between the America\u2019s Cup and TAG Heuer was not born yesterday, since the brand \u201cin the avant-garde since 1860\u201d has been pragmatically sponsoring various teams in step with its strategy, while remaining active in the sailing world as a whole for the past 80 years. For the 34th<\/sup> America\u2019s Cup, the red and blue logo will be enlivening the sails of Oracle Team USA, which has the two-fold advantage of being the Defender (the winner of the last campaign) and of sailing since summer 2011 with two teams during the America\u2019s Cup Series, the international circuit organised through to spring 2013 as part of the run-up to the Cup \u2013 so far dominated by Oracle. TAG Heuer has once again wagered on the strongest contender, whose American roots also help nurture its ambitions on this top-priority market. TAG Heuer is thus brilliantly supported in its endeavours by the young Australian skipper James Spithill, who beat Alinghi during the 33rd<\/sup> America\u2019s Cup, and the quadruple winner of the America\u2019s Cup, Russell Coutts, who is both CEO of Oracle and of the America\u2019s Cup. Raced on carbon multihull sailboats equipped with rigid wings and onboard cameras, and held in iconic cities such as Venice or San Francisco, this 34th<\/sup> edition is proving highly spectacular and attracting major media coverage. All the ingredients thus seem to be in place for Oracle to keep the world\u2019s oldest sports trophy, and in any case to successfully propel the new Aquaracer 500M collection on seas around the globe. In a competition where technology plays a predominant role, James Spithill appreciates the value of TAG Heuer\u2019s contribution\u2009: \u201cthey bring us their know-how and the skills we don\u2019t have ourselves, which strengthens us and increases our chances of victory\u201d. In addition to the four versions of the Aquaracer which is water-resistant to 500 metres and equipped with a ceramic bezel, TAG Heuer is launching two limited series bearing the Defender\u2019s colours, including a chronograph.<\/p>\n

<\/div>\n","protected":false},"author":19,"featured_media":2109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[247],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/2111"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/2109"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}