{"id":30806,"date":"2018-10-05T09:30:12","date_gmt":"2018-10-05T07:30:12","guid":{"rendered":"https:\/\/www.gmtmag.com?p=30806"},"modified":"2018-10-05T09:37:05","modified_gmt":"2018-10-05T07:37:05","slug":"urban-jurgensen-meet-alfred","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/nouveaute-en-n-en\/xxl-2\/urban-jurgensen-meet-alfred.html","title":{"rendered":"Urban J\u00fcrgensen: meet &#8220;Alfred&#8221;"},"content":{"rendered":"<blockquote><p><strong>The Alfred<\/strong><\/p>\n<p><strong>CASE<\/strong> : stainless steel, domed sapphire crystal, flat sapphire caseback, water-resistant to 30m<\/p>\n<p><strong>SIZE<\/strong> : 42mm<\/p>\n<p><strong>MOVEMENT<\/strong> : mechanical manual-winding Urban J\u00fcrgensen P4 base movement, twin barrel, 72h power<br \/>\nreserve, 21,600 vph<\/p>\n<p><strong>FUNCTIONS<\/strong> : hours, minutes, small seconds<\/p>\n<p><strong>DIAL<\/strong> : engraved and lacquered solid silver dial with grenage, blued steel hands<\/p>\n<p><strong>STRAP<\/strong> : calfskin leather, steel pin buckle<\/p><\/blockquote>\n<p><strong>Since 2016,<\/strong> the headquarters of Urban J\u00fcrgensen are housed in a manor house in Biel\/Bienne, Switzerland, entirely renovated in the most authentic possible manner, exactly as the brand applies to its artisan-style watchmaking. The historical workshops have found their place there, alongside museum pieces \u2013 such as solid wooden watchmakers\u2019 workbenches \u2013 recalling the brand\u2019s rich heritage. Despite a slightly oldfashioned name that is a tribute to Jacques Alfred J\u00fcrgensen, the last watchmaker from the J\u00fcrgensen dynasty born in Le Locle in 1842, The Alfred is a model with a firm footing in modernity and in tune with the current watch industry and e-commerce trends. Its aesthetics will not unsettle brand devotees who will recognize the pure classicism and signature elements of\u00a0Urban J\u00fcrgensen, such as the grenage on the dial, the teardrop lugs that are individually forged and invisibly welded to the case, the finely fluted case bearing the Urban J\u00fcrgensen logo, the Arabic numerals, as well as the extremely slender handmade blued steel hands. On this particular model, the \u2018eye\u2019 of the hours hand is diamond polished steel, like the 42mm case. The introduction of steel to the collection demonstrates the brand\u2019s desire to address a more youthful clientele that appreciates a less opulent and less traditional material, while refusing any concessions in terms of hand craftsmanship and contemporary technology.\u00a0These millennials, for whom the 14,500 euro price tag for The Alfred in steel might be a gateway to the world of Fine Watchmaking, will be delighted to know that this special edition celebrating the new Urban J\u00fcrgensen Ateliers is on sale exclusively via the brand\u2019s website. This facilitated ordering process comes with an exclusive and super-trendy customer experience, since each new owner of an \u201cAlfred\u201d is invited to take delivery of their watch in Biel\/Bienne at the Atelier. They will have the opportunity to meet the watchmakers who have built their timepieces, as well as the artisans who have spent countless hours on crafting the various dial elements. In short, all that it takes to ensure that each watch is an authentic source of emotions<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Alfred CASE : stainless steel, domed sapphire crystal, flat sapphire caseback, water-resistant to 30m [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":31000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/30806"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=30806"}],"version-history":[{"count":1,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/30806\/revisions"}],"predecessor-version":[{"id":30810,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/30806\/revisions\/30810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/31000"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=30806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=30806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=30806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}