{"id":35183,"date":"2019-11-27T13:00:36","date_gmt":"2019-11-27T11:00:36","guid":{"rendered":"https:\/\/www.gmtmag.com\/?p=35183"},"modified":"2019-11-27T13:00:36","modified_gmt":"2019-11-27T11:00:36","slug":"caroline-scheufele-co-president-artistic-director-chopard","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/business-n-en\/interview-2\/caroline-scheufele-co-president-artistic-director-chopard.html","title":{"rendered":"Caroline Scheufele CO-PRESIDENT & ARTISTIC DIRECTOR, CHOPARD"},"content":{"rendered":"

W<\/span><\/strong>hen creating a new piece of jewelry or a new collection, what is your starting point ? <\/b><\/p>\n

It can be different things. It usually begins with the gemstones themselves. When we have a beautiful, rough jewel or diamond \u2013 and it takes an exceptional one \u2013 that\u2019s where the inspiration starts. But for our Cannes Festival collection, I usually work with themes, such as \u201cLove\u201d which we had last year, or \u201cGreen Carpet\u201d.<\/p>\n

In a world where simplified jewelry is becoming increasingly popular, why do you think people keep coming back to\u00a0<\/b>high jewelry ? <\/b><\/p>\n

There\u2019s definitely a clientele for both \u2013 haute joaillerie <\/i>creations can become collectors\u2019 items. They\u2019re pieces that people invest in. And then you have collections that are fun, young, and more entry-level \u2013 they are also part of the brand\u2019s very DNA, like the iconic Happy Hearts collection.<\/p>\n

How does sustainability play a role in your strategy for\u00a0<\/b>future collections ? <\/b><\/p>\n

Sustainable living is vital. It is a goal we have set ourselves, and we\u2019re the first company to physically tackle the problem like this with our Ethical Gold program. We absolutely cannot leave this problem for the next generation to deal with ; we can\u2019t be blind to the consequences of our practices. Our Green Carpet Collection continues to be a statement in that regard and even our fragrances are based on fair harvested ingredients and our accessories are made with ethical leathers.<\/p>\n

Why is sustainability an important cause for you and Chopard ? <\/b><\/p>\n

We have a responsibility \u2013 today you can\u2019t close your eyes to this cause. The luxury industry should set an example. Luxury stands for transparency. In the beginning, it was extremely difficult in terms of production to trace the provenance of our materials. And of course, we had to educate our employees on sustainable ways of working, since everyone must play their part. Nature doesn\u2019t forgive, and we need the planet more than it needs us.<\/p>\n

Creating beauty isn\u2019t often done alone. How do you like to work with your team at Chopard ? <\/b><\/p>\n

My office is very close to that of my team\u2019s \u2013 there isn\u2019t a day where I don\u2019t spend time with them. We have design meetings that can go on for a whole day or sometimes two, and in such cases I sometimes like to have us go outside the office to think. It\u2019s also what I love doing most, working with my team and being creative. I enjoy using unprecedented materials, and I follow every piece that comes out of the atelier. It\u2019s my passion, so it definitely doesn\u2019t feel like work !<\/p>\n

What do you hope future generations learn from your <\/b>work at Chopard ? <\/b><\/p>\n

I hope they will learn and find even more ways of implementing sustainable approaches, because that thinking will trickle down to all other areas, not just the luxury sector. And I think we are creating pieces that will endure \u2013 they will outlast us, which is a beautiful thing. I often look back in our archives and see how our watches or jewelry used to be made, and that\u2019s also a source of inspiration. When we first launched the Happy Sports collection, which has since become an integral part of the Chopard DNA, nobody had ever thought of pairing diamonds with a steel watch, so we became the first to do it. I want our current pieces to do exactly that : inspire people to be bold in many creative ways.<\/p>\n","protected":false},"excerpt":{"rendered":"

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