{"id":35363,"date":"2019-11-29T16:20:40","date_gmt":"2019-11-29T14:20:40","guid":{"rendered":"https:\/\/www.gmtmag.com\/?p=35363"},"modified":"2019-11-29T16:23:57","modified_gmt":"2019-11-29T14:23:57","slug":"tiffany-true-radiant-and-conflict-free","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/lady-en-2\/tiffany-true-radiant-and-conflict-free.html","title":{"rendered":"Tiffany True – RADIANT AND CONFLICT-FREE"},"content":{"rendered":"

Tiffany & Co.\u2019s new engagement ring marries modern radiance and <\/i>mine-to-market transparency with a pledge that all newly-sourced diamonds at Tiffany\u2019s are ethically mined.<\/i><\/strong><\/p>\n

F<\/span>or legions of starry-eyed lovers heading to the altar, Tiffany & Co. has been the ultimate destination for that universal symbol of love : the diamond-set engagement ring. From the first single diamond ring it designed in 1886 to the varied bridal collections it offers today, the storied American jeweler, founded in New York in 1837, has long associated true love with the radiance of an expertly cut and skillfully polished diamond.<\/p>\n

This year, Tiffany\u2019s has introduced the \u201cTiffany True,\u201d a new diamond engagement ring that is poised to become a modern icon of the house. And not simply because it is the most radiant of the jeweler\u2019s fancy-cut solitaires. Its most outstanding new feature is a pledge from Tiffany\u2019s that its diamonds originate from ethically and environmentally responsible sources. \u201cWith the Tiffany True, complete with its unique setting and expert cut, we are introducing a supreme expression of modern love,\u201d said Reed Krakoff, Tiffany\u2019s chief artistic officer.<\/p>\n

SOURCING TRANSPARENCY<\/b><\/p>\n

While gazing into the store windows on Fifth Avenue, Holly Golightly said of Tiffany\u2019s fantasy-inspiring boutique, \u201cNothing very bad could happen to you there.\u201d But the world today is a very different place from that of Truman Capote\u2019s Breakfast at Tiffany\u2019s<\/i>. \u201cVery bad things\u201d do happen in the complex and opaque supply chains of the global diamond trade which last year supplied the world with some 147 million carats of mined, rough diamonds. Still, modern-day Golightlys may rejoice in the knowledge that Tiffany\u2019s has taken serious steps to ensure that any newly sourced, registered diamond purchased at any of its 300-some boutiques is certified as the product of sustainable mining and has journeyed down a verifiably ethical path from mine to market. \u201cSustainability lies at the heart of the Tiffany & Co. brand \u2013it is both our legacy and our future,\u201d said Alessandro Bogliolo,the company\u2019s chief executive. \u201cTiffany\u2019s promise to the world is to protect its beauty, nurture its people and conduct its businesswith care.\u201d<\/p>\n

\u201cTiffany\u2019s promise to the world is to\u00a0<\/i>protect its beauty, nurture its people and conduct its business with care.\u201d<\/i><\/span><\/h4>\n

\u201cWe now provide provenance information for every newly sourced, individually registered diamond we set, a significant step for diamond transparency,\u201d said Anisa Kamadoli Costa, Tiffany\u2019s chief sustainability officer, referring to the pledge to reveal \u201cthe country or region of origin for every newly-sourced diamond above 0.18 carat.\u201d Tiffany\u2019s commitment to sustainability is not new. For the past decade, the company\u2019s annual \u201cSustainability Report\u201d has tracked progress made in ensuring that its diamonds come from responsible mining. Tiffany\u2019s stance in favor of sourcing transparency is somewhat of an exception in the diamond industry. According to Tiffany\u2019s 2017 Sustainability Report, jewelry represented 91 percent of its worldwide net sales in 2017. The majority of its rough diamonds came from \u201cknown mines\u201d in Botswana, Namibia, South Africa, Russia and Canada. Wholly-owned diamond-processing operations prepare, cut and polish the rough diamonds Tiffany purchases. Its vertically integrated facilities handle 60 percent of its jewelry manufacturing.<\/p>\n

\u201cWe source the majority of our rough diamonds directly from mines or suppliers with a limited number of known mines,\u201d Ms. Kamadoli Costa said. \u201cThese relationships help us to build a deeper understanding of the approach these mines take in addressing human rights, labor practices and the environment.\u201d<\/p>\n

CURBING CONFLICT DIAMONDS <\/b><\/p>\n

Today, it is estimated that 65 percent of the world\u2019s rough diamonds are mined in Africa where only about one fourth of mines are believed to be regulated. This results in large proportions of \u201cunregulated\u201d diamonds circulating in the international market. Tiffany\u2019s actions are noteworthy also because global measures to prevent \u201cconflict rough diamonds\u201d from entering mainstream markets have had limited success. Growing consumer awareness of diamond mining\u2019s negative environmental and the human impact is pushing the diamond industry to change its ways, and that is where Tiffany\u2019s is leading the charge.<\/p>\n

The company\u2019s efforts have been noticed by global watchdogs like Human Rights Watch, which has since 2016 been challenging the industry to engage in responsible sourcing. \u201cTiffany\u2019s has received a \u2018strong\u2019 ranking from Human Rights Watch for responsible sourcing of its diamonds and gold, becoming the only jeweler to earn this distinction,\u201d Ms. Kamadoli Costa said. For the Golightlys dreaming of a Tiffany engagement ring, the diamond in that iconic blue box has never been greener.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tiffany & Co.\u2019s new engagement ring marries modern radiance and mine-to-market transparency with a pledge […]<\/p>\n","protected":false},"author":36,"featured_media":35360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1674],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/35363"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=35363"}],"version-history":[{"count":2,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/35363\/revisions"}],"predecessor-version":[{"id":35367,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/35363\/revisions\/35367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/35360"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=35363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=35363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=35363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}