{"id":3898,"date":"2012-12-19T16:04:59","date_gmt":"2012-12-19T15:04:59","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=3898"},"modified":"2012-12-19T16:21:18","modified_gmt":"2012-12-19T15:21:18","slug":"maximilian-busser","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/business-n-en\/interview-2\/maximilian-busser.html","title":{"rendered":"Maximilian B\u00fcsser : MB&F"},"content":{"rendered":"\n
Every year you launch an entirely new Machine. Where does your inspiration come from and how do you manage to keep up the pace year after year\u2009?<\/strong><\/p>\n

Creating and experimenting are the fundamental reasons for MB&F\u2019s existence. The problem is not so much being under pressure to keep coming up with new ideas, it is in fact the opposite, i.e. how to find the time, energy and money to make all of our ideas come to life. Even though we have come out with six new Machines in the last seven years, we now have seven more in the pipeline! Only after sketching the piece do I usually realise where the inspiration for it has come from, and often it is my childhood dreams and fantasies that are instrumental \u2013 like many young boys, saving the world was my full time job\u2009!<\/p>\n

 <\/p>\n

After 7 years MB&F is now well established and its first M.A.D.Gallery in Geneva must be a dream come true. How did that idea come about and could you explain the concept\u2009?<\/strong><\/p>\n

At MB&F we usually feel like aliens in a world of horological conformity and I realised that there were in fact many aliens like us out there defying practicality and common sense in their own worlds: artists, creators and designers who painstakingly created and crafted incredible \u201cMachines\u201d of their own that were often overlooked or misunderstood. At the M.A.D. Gallery we bring together many of these \u201corphans\u201d in a happy and supportive family\u2009!<\/p>\n

 <\/p>\n

Owning an MB&F Machine brings with it membership of a small and exclusive community. Are there any traits that unite your collectors\u2009?<\/strong><\/p>\n

You need courage to wear one of our pieces\u2009! Interestingly enough, MB&F fans the world over do have some very strong characteristics in common. They are usually very confident and independent people who don\u2019t care if others recognise what they are wearing and what others think of them \u2013 the complete opposite of the traditional luxury client who needs to be part of a group, recognised and accepted. They are also generally sophisticated watch connoisseurs who appreciate MB&F\u2019s approach to craftsmanship and engineering as well as to kinetic sculpture.<\/p>\n

 <\/p>\n

The 2012 Horological Machine N\u00b05 comes from a completely new creative source. What was the inspiration for HM5 \u2018On the Road Again\u2019 and where did that unusual name come from\u2009?<\/strong><\/p>\n

If you had asked anyone in 1972 what sort of watch we would be wearing in 2012, they would never have answered \u2018a classic, round mechanical watch\u2019. We all thought that half our population would be living on the Moon or Mars by now and zapping around on our spacecrafts! \u2018On the Road Again\u2019 is the epitome of the 70s sci-fi age reinterpreted as a mechanical piece of art. I was as much inspired by the first digital sci-fi watches as by the legendary cars of that time, such as the Lamborghini Miura SV, Lotus Esprit and Lancia Stratos. And the \u201clight convector\u201d system came from the fact that every night before my father switched off the light in my room, I would quickly charge up the luminescence of my watch dial under the bedside table lamp.<\/p><\/div>\n

<\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Every year you launch an entirely new Machine. Where does your inspiration come from and how do you manage to keep up the pace year after year\u2009?<\/strong><\/p>\n

Creating and experimenting are the fundamental reasons for MB&F\u2019s existence. The problem is not so much being under pressure to keep coming up with new ideas, it is in fact the opposite, i.e. how to find the time, energy and money to make all of our ideas come to life. Even though we have come out with six new Machines in the last seven years, we now have seven more in the pipeline! Only after sketching the piece do I usually realise where the inspiration for it has come from, and often it is my childhood dreams and fantasies that are instrumental \u2013 like many young boys, saving the world was my full time job\u2009!<\/p>\n

 <\/p>\n

After 7 years MB&F is now well established and its first M.A.D.Gallery in Geneva must be a dream come true. How did that idea come about and could you explain the concept\u2009?<\/strong><\/p>\n

At MB&F we usually feel like aliens in a world of horological conformity and I realised that there were in fact many aliens like us out there defying practicality and common sense in their own worlds: artists, creators and designers who painstakingly created and crafted incredible \u201cMachines\u201d of their own that were often overlooked or misunderstood. At the M.A.D. Gallery we bring together many of these \u201corphans\u201d in a happy and supportive family\u2009!<\/p>\n

 <\/p>\n

Owning an MB&F Machine brings with it membership of a small and exclusive community. Are there any traits that unite your collectors\u2009?<\/strong><\/p>\n

You need courage to wear one of our pieces\u2009! Interestingly enough, MB&F fans the world over do have some very strong characteristics in common. They are usually very confident and independent people who don\u2019t care if others recognise what they are wearing and what others think of them \u2013 the complete opposite of the traditional luxury client who needs to be part of a group, recognised and accepted. They are also generally sophisticated watch connoisseurs who appreciate MB&F\u2019s approach to craftsmanship and engineering as well as to kinetic sculpture.<\/p>\n

 <\/p>\n

The 2012 Horological Machine N\u00b05 comes from a completely new creative source. What was the inspiration for HM5 \u2018On the Road Again\u2019 and where did that unusual name come from\u2009?<\/strong><\/p>\n

If you had asked anyone in 1972 what sort of watch we would be wearing in 2012, they would never have answered \u2018a classic, round mechanical watch\u2019. We all thought that half our population would be living on the Moon or Mars by now and zapping around on our spacecrafts! \u2018On the Road Again\u2019 is the epitome of the 70s sci-fi age reinterpreted as a mechanical piece of art. I was as much inspired by the first digital sci-fi watches as by the legendary cars of that time, such as the Lamborghini Miura SV, Lotus Esprit and Lancia Stratos. And the \u201clight convector\u201d system came from the fact that every night before my father switched off the light in my room, I would quickly charge up the luminescence of my watch dial under the bedside table lamp.<\/p>\n","protected":false},"author":19,"featured_media":3901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[187],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/3898"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=3898"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/3898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/3901"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=3898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=3898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=3898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}