{"id":4952,"date":"2013-04-22T13:49:20","date_gmt":"2013-04-22T12:49:20","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=4952"},"modified":"2013-04-22T13:49:20","modified_gmt":"2013-04-22T12:49:20","slug":"co-branding-2","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/lifestyle-n-en\/events-en\/co-branding-2.html","title":{"rendered":"Co-branding : Vacheron Constantin active on all fronts"},"content":{"rendered":"\n<div class=\"contenu_article\">Never at a loss for an idea, the oldest Swiss manufacturer is courting young people at the ECAL through a Master\u2019s degree, as well as enthusiasts of the Snow Golf Cup organised at the Mont d\u2019Arbois in Meg\u00e8ve with Rolls Royce and the Edmond de Rothschild group.<\/p>\n<p>Launched at the beginning of March during the \u201cArts &amp; Crafts &amp; Design, Time According to Alessandro Mendini and his Artisans\u201d exhibition at the ECAL gallery, the Master in Advanced Studies in design for Luxury &amp; Craftsmanship created by the well-known University of Art and Design Lausanne and Vacheron Constantin, will be welcoming its first students from the beginning of the next academic year. The partnership expresses a vision of sustainability, explains Juan Carlos Torres, CEO of Vacheron Constantin: \u201cWe are starting the adventure today for at least three years with the idea of longevity and quality.\u201d Vacheron Constantin will benefit from this breeding ground for talent brought together at the ECAL to stimulate the company\u2019s creativity, while the students will have access to the manufacturer\u2019s professional expertise through internships and coaching. Alexis Georgacopoulos, Director of ECAL, emphasises that\u2009: \u201cthe schools and students remain free to make whatever choices they want, as the watch brand will simply facilitate exchanges and inject finance into the new programme\u201d. Connected to the world of art and culture since its beginnings, Vacheron Constantin is thus extending its reputation as a privileged partner of a great number of cultural institutions such as the Op\u00e9ra national de Paris, the Institut National des M\u00e9tiers d\u2019Art, the Fondation Culturelle Mus\u00e9e Barbier-Mueller and the Orchestre de la Suisse Romande.<\/p>\n<p>Last month, the 13<sup>th<\/sup> Vacheron Constantin Snow Golf Cup continued a tradition that was initiated by Meg\u00e8ve retailer, Philippe Guilhem, and which involves welcoming important clients from all over the world in Meg\u00e8ve to a well-groomed, extremely pleasant 9-hole course. Lodged at the Edmond de Rothschild Group\u2019s Mont d\u2019Arbois estate and chauffeured around in Rolls Royces, guests enjoyed an exceptionally pampered stay that included chatting with the heads of the three companies thus united.<\/div>\n<p><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Never at a loss for an idea, the oldest Swiss manufacturer is courting young people at the ECAL through a Master\u2019s degree, as well as enthusiasts of the Snow Golf Cup organised at the Mont d\u2019Arbois in Meg\u00e8ve with Rolls Royce and the Edmond de Rothschild group.<\/p>\n<p>Launched at the beginning of March during the \u201cArts &amp; Crafts &amp; Design, Time According to Alessandro Mendini and his Artisans\u201d exhibition at the ECAL gallery, the Master in Advanced Studies in design for Luxury &amp; Craftsmanship created by the well-known University of Art and Design Lausanne and Vacheron Constantin, will be welcoming its first students from the beginning of the next academic year. The partnership expresses a vision of sustainability, explains Juan Carlos Torres, CEO of Vacheron Constantin: \u201cWe are starting the adventure today for at least three years with the idea of longevity and quality.\u201d Vacheron Constantin will benefit from this breeding ground for talent brought together at the ECAL to stimulate the company\u2019s creativity, while the students will have access to the manufacturer\u2019s professional expertise through internships and coaching. Alexis Georgacopoulos, Director of ECAL, emphasises that\u2009: \u201cthe schools and students remain free to make whatever choices they want, as the watch brand will simply facilitate exchanges and inject finance into the new programme\u201d. Connected to the world of art and culture since its beginnings, Vacheron Constantin is thus extending its reputation as a privileged partner of a great number of cultural institutions such as the Op\u00e9ra national de Paris, the Institut National des M\u00e9tiers d\u2019Art, the Fondation Culturelle Mus\u00e9e Barbier-Mueller and the Orchestre de la Suisse Romande.<\/p>\n<p>Last month, the 13<sup>th<\/sup> Vacheron Constantin Snow Golf Cup continued a tradition that was initiated by Meg\u00e8ve retailer, Philippe Guilhem, and which involves welcoming important clients from all over the world in Meg\u00e8ve to a well-groomed, extremely pleasant 9-hole course. Lodged at the Edmond de Rothschild Group\u2019s Mont d\u2019Arbois estate and chauffeured around in Rolls Royces, guests enjoyed an exceptionally pampered stay that included chatting with the heads of the three companies thus united.<\/p>\n","protected":false},"author":19,"featured_media":4950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[262],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/4952"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=4952"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/4952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/4950"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=4952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=4952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=4952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}