{"id":5139,"date":"2011-04-21T13:19:51","date_gmt":"2011-04-21T12:19:51","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=5139"},"modified":"2013-05-25T13:20:50","modified_gmt":"2013-05-25T12:20:50","slug":"mbf-7","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/business-n-en\/atmosphere-2\/mbf-7.html","title":{"rendered":"MB&F : M.A.D. Gallery"},"content":{"rendered":"\n
In October, Max B\u00fcsser & Friends opened its first gallery-boutique in the Rue Verdaine, in Geneva\u2019s old town. The brand\u2019s \u201cHorological Machines\u201d stand side by side with other mechanical creations, signed by artists from all persuasions, in a black and white area decorated by architect and interior decorator, Fr\u00e9d\u00e9ric Legendre. Open ceiling beams \u2013 discovered with great joy during the renovations \u2013 along with walls covered in brick and parquet featuring a waxed concrete effect define a luminous space of around 80m2. A large central aisle dominated by black, with a background canvas painting of the \u201cFriends\u201d, houses MB&F<\/strong> creations in display windows mounted on bases in the form of upside down pyramids. All \u201cHorological Machines\u201d available for sale are exhibited. Amongst these is the \u201cLegacy Machine No 1\u201d, first of a new line of watches designed in response to a question that Max B\u00fcsser asked himself, \u201cWhat would I have done if I was born a century earlier?\u201d<\/p>\n

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Developed in collaboration with Jean-Fran\u00e7ois Mojon and Kari Voutilainen, it is both round and looks traditional, but is nevertheless three dimensional with an imposing pendulum suspended from a double arch above the dial and a completely new, vertical indicator of power reserve. On both sides of the MB&F boutique\/avenue, the M.A.D. Exhibition (Mechanical Art Devices\u2009\u2026. of the non-watchmaking kind) gives the place the feeling of a true gallery. Select kinetic art objects are presented in white corridors, on carefully modular pedestals described as \u201cpodests\u201d. Don\u2019t miss \u201cMachine Lights\u201d, lamps made by hand by German Frank Buchwald; transformable metallic sculptures, signed by Chinese XIA Hang; little structures that come alive, created by British collector Laikingland; children\u2019s cars designed by Slovenian Nika Zupanc; a true miniature safe, which closes with a watchwinder mechanism, from the German D\u00f6ttling manufacaturer; hourglasses by Marc Newson for Ikepod as well as, quite recently, craftsman built bicycles by Herman Van Hulsteijn from The Netherlands. The works on sale at the M.A.D. gallery are all limited editions and intended to be renewed little by little depending on either Max B\u00fcsser or his Friends\u2019 whims. We can expect the meetings to result in surprising partnerships.<\/p><\/div>\n

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In October, Max B\u00fcsser & Friends opened its first gallery-boutique in the Rue Verdaine, in Geneva\u2019s old town. The brand\u2019s \u201cHorological Machines\u201d stand side by side with other mechanical creations, signed by artists from all persuasions, in a black and white area decorated by architect and interior decorator, Fr\u00e9d\u00e9ric Legendre. Open ceiling beams \u2013 discovered with great joy during the renovations \u2013 along with walls covered in brick and parquet featuring a waxed concrete effect define a luminous space of around 80m2. A large central aisle dominated by black, with a background canvas painting of the \u201cFriends\u201d, houses MB&F<\/strong> creations in display windows mounted on bases in the form of upside down pyramids. All \u201cHorological Machines\u201d available for sale are exhibited. Amongst these is the \u201cLegacy Machine No 1\u201d, first of a new line of watches designed in response to a question that Max B\u00fcsser asked himself, \u201cWhat would I have done if I was born a century earlier?\u201d<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Developed in collaboration with Jean-Fran\u00e7ois Mojon and Kari Voutilainen, it is both round and looks traditional, but is nevertheless three dimensional with an imposing pendulum suspended from a double arch above the dial and a completely new, vertical indicator of power reserve. On both sides of the MB&F boutique\/avenue, the M.A.D. Exhibition (Mechanical Art Devices\u2009\u2026. of the non-watchmaking kind) gives the place the feeling of a true gallery. Select kinetic art objects are presented in white corridors, on carefully modular pedestals described as \u201cpodests\u201d. Don\u2019t miss \u201cMachine Lights\u201d, lamps made by hand by German Frank Buchwald; transformable metallic sculptures, signed by Chinese XIA Hang; little structures that come alive, created by British collector Laikingland; children\u2019s cars designed by Slovenian Nika Zupanc; a true miniature safe, which closes with a watchwinder mechanism, from the German D\u00f6ttling manufacaturer; hourglasses by Marc Newson for Ikepod as well as, quite recently, craftsman built bicycles by Herman Van Hulsteijn from The Netherlands. The works on sale at the M.A.D. gallery are all limited editions and intended to be renewed little by little depending on either Max B\u00fcsser or his Friends\u2019 whims. We can expect the meetings to result in surprising partnerships.<\/p>\n","protected":false},"author":13,"featured_media":5132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[108],"tags":[187],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/5139"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=5139"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/5139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/5132"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=5139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=5139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=5139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}