{"id":7253,"date":"2014-03-26T10:57:16","date_gmt":"2014-03-26T09:57:16","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=7253"},"modified":"2014-03-26T15:58:28","modified_gmt":"2014-03-26T14:58:28","slug":"hyt-15","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/business-n-en\/interview-2\/hyt-15.html","title":{"rendered":"HYT : Vincent  Perriard"},"content":{"rendered":"\n<div class=\"contenu_article\"><strong>What do you see as the advantages and limitations of a small brand such as HYT\u2009\u2009?<\/strong><\/p>\n<p>Adaptability, total creativity, rapidity and responsiveness on markets are some of the advantages, as well as a certain ability to take risks. Politics is replaced by pleasure. I love being in start-up mode, with everything to prove\u2026 but when you do manage to prove yourself, you suddenly become really visible, which I find pretty irresistible! So basically I can\u2019t really see any disadvantages; our product is so unique that we manage to appeal and to convince our partners to give us the capacity we need and to work with us.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Which 2014 model best reflects the HYT spirit\u2009?<\/strong><\/p>\n<p>I would highlight a trilogy, composed of the H1 Dracula \u2018stealth\u2019, and the two H2 limited series powered by \u2018engines\u2019 from the racing stable of our partner Giulio Papi\u00a0 (APRP)\u2009: the H2 Titanium and White Gold with an 8-day power reserve and featuring blue liquid and blue hands\u2009; and the H2 SQ Titanium and Platinum with skeletonized movement and red liquid. Discerning collectors are liable to appreciate these models\u2009!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s the next step\u2009?<\/strong><\/p>\n<p>In 2013 we sold 250 watches. In 2014 we are working at an annual pace of 550 watches. We currently have a 26-strong staff and are producing around 50 watches per month. The next stage will involve reaching 1,000 watches a year and presenting the H3 in 2015.<\/p><\/div>\n<p><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>What do you see as the advantages and limitations of a small brand such as HYT\u2009\u2009?<\/strong><\/p>\n<p>Adaptability, total creativity, rapidity and responsiveness on markets are some of the advantages, as well as a certain ability to take risks. Politics is replaced by pleasure. I love being in start-up mode, with everything to prove\u2026 but when you do manage to prove yourself, you suddenly become really visible, which I find pretty irresistible! So basically I can\u2019t really see any disadvantages; our product is so unique that we manage to appeal and to convince our partners to give us the capacity we need and to work with us.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Which 2014 model best reflects the HYT spirit\u2009?<\/strong><\/p>\n<p>I would highlight a trilogy, composed of the H1 Dracula \u2018stealth\u2019, and the two H2 limited series powered by \u2018engines\u2019 from the racing stable of our partner Giulio Papi\u00a0 (APRP)\u2009: the H2 Titanium and White Gold with an 8-day power reserve and featuring blue liquid and blue hands\u2009; and the H2 SQ Titanium and Platinum with skeletonized movement and red liquid. Discerning collectors are liable to appreciate these models\u2009!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What\u2019s the next step\u2009?<\/strong><\/p>\n<p>In 2013 we sold 250 watches. In 2014 we are working at an annual pace of 550 watches. We currently have a 26-strong staff and are producing around 50 watches per month. The next stage will involve reaching 1,000 watches a year and presenting the H3 in 2015.<\/p>\n","protected":false},"author":19,"featured_media":7251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[283],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/7253"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=7253"}],"version-history":[{"count":0,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/7253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/7251"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=7253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=7253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=7253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}