{"id":7515,"date":"2014-08-22T08:34:04","date_gmt":"2014-08-22T07:34:04","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=7515"},"modified":"2014-08-22T09:40:19","modified_gmt":"2014-08-22T08:40:19","slug":"artya-7","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/nouveaute-en-n-en\/xxl-2\/artya-7.html","title":{"rendered":"Artya : Tired of wearing just another watch\u2009?"},"content":{"rendered":"\n
Those who have been following<\/strong>\u00a0the atypical path that ArtyA has walked since its creation in 2009 know it amazed the watch world with the initial \u2018Son of a Gun\u2019 collection. Entirely manufactured in Geneva and powered by a high-end Swiss made automatic movement, its latest release is called the\u00a0\u2018Son of a Gun traditional 11 bullets\u2019<\/strong>\u00a0featuring eleven sharp bullets without the cartridges. Five different patents are registered to protect this world-first talking-piece.The bullets are literally caught between the 2 sapphire crystals and read like 11 indexes for a very strong look. Both on the dial and the case, a target sight is engraved to remind owners to focus on their targets in life. All bullets were shot using a patented process. They have no more explosive power except for the power of the look it will have on any wrist. Through the open back, 3 cut-off magnum cartridges balance the oscillating mass.<\/p>\n

 <\/p>\n

Featuring just one single lucky bullet that rapidly spins around the dial with each move of the wrist, the\u00a0\u2018Son of a Gun Russian Roulette\u2019<\/strong>\u00a0benefits from the new classic 44 mm ArtyA case with lateral ArtyOr inserts. The multi-layered dial reads like the barrel of a revolver and true to the dangerous game of Russian Roulette, it contains only one real single (lucky) bullet cartridge, set by hand. The high-end Swiss hand-wound wound movement is partly revealed when peeking through the double layer barrel-holes. It has been completely redesigned and skeletonized by Yvan Arpa. A third barrel is revealed at the back of the watch completing the pistol picture. Commenting about those extraordinary 2014 Baselworld launches, Artya\u2019s founder Yvan Arpa stated: \u201cGuns don\u2019t always kill people, time always does.\u201d<\/p>\n

 <\/p>\n

With the Son of Sound limited edition and its impressive guitar shaped case, ArtyA pays tribute to the world of music \u2013 and particularly that of rock. The dial with its 3D lucky charm glass splinters make for an earshattering rock\u2019n\u2018roll performance. Not for nothing, ArtyA christened it\u00a0\u2018the Son of Sound Broken Glass limited edition\u2019<\/strong>, which is protected by seven patents. There is nothing figurative about the tuning pegs as they activate the Swiss made Woodstock chronograph movement made by Concepto that has been protected by a unique and patented Active Tuning Pegs System (ATPS).<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Aimed at watch enthusiasts with less extreme taste, the\u00a0ArtyA Microcosmos Tourbillon<\/strong>\u00a0features a new tourbillon movement in a new white gold case, just as amazing tropical butterfly wings and gold leaves delicately laid down on the dial. The original Concepto movement was completely reengineered and designed by ArtyA. ArtyA unique pieces provide not only time but also a very powerful statement.<\/p>\n

 <\/p>\n

Son of a Gun traditional 11 bullets<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0steel (with or without diamonds), sapphire case back, water resistant to 30m\u00a0Diameter\u2009:\u00a0<\/strong>47mm\u00a0Movement\u2009:<\/strong>\u00a0self-winding mechanical movement (52h power reserve)\u00a0Functions\u2009:\u00a0<\/strong>hours, minutes, seconds\u00a0Dial\u2009:<\/strong>\u00a0steel with real bullets\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife \u00a0Unique piece<\/strong><\/p>\n

 <\/p>\n

Son of a Gun Russian Roulette Skeleton<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0new classic steel or 18k gold case with Artyor lateral inserts, sapphire case back, water resistant to 30m\u00a0Diameter\u2009:\u00a0<\/strong>44mm\u00a0Movement\u2009:<\/strong>\u00a0hand-wound mechanical movement (52h power reserve), skeletonized\u00a0Functions\u2009:\u00a0<\/strong>hours, minutes\u00a0Dial\u2009:<\/strong>\u00a0multi-layered with 1 real bullet cartridge\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife\u00a0limitd edition\u2009:\u00a0<\/strong>99 pces<\/p>\n

 <\/p>\n

Son of Sound Broken Glass Limited Edition<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0steel with black PVD, patented guitar shape, water resistant to 30m\u00a0Size\u2009:\u00a0<\/strong>37x 49 mm, height 15 mm\u00a0Movement\u2009:\u00a0<\/strong>self-winding mechanical movement (48h power reserve)\u00a0Functions\u2009:<\/strong>\u00a0hour and date on disks, minute, second, chronograph\u00a0Dial\u2009:\u00a0<\/strong>painted blue lacquered\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife\u00a0Limited edition\u2009:\u00a0<\/strong>99 pces<\/p>\n

 <\/p>\n

Microcosmos Tourbillon<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a018k gold new ArtyA case, sapphire case back, water resistant to 30m\u00a0Size\u2009:\u00a0<\/strong>42mm\u00a0Movement\u2009:<\/strong>\u00a0hand-wound mechanical movement (Concepto base re-engineered by ArtyA, 72h power reserve)\u00a0Functions\u2009:<\/strong>\u00a0Hour, minute and seconds\u00a0Dial\u2009:<\/strong>\u00a0tropical butterfly wings, natural pigments and gold leaf, open-worked\u00a0\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle\u00a0\u00a0Unique piece<\/strong><\/p>\n

 <\/p>\n

Gold Son of Earth<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a018k gold new ArtyA case, water resistant to 30m\u00a0Size\u2009:<\/strong>\u00a040mm\u00a0Movement\u2009:\u00a0<\/strong>self-winding mechanical movement (52h power reserve), COSC certified\u00a0Functions\u2009:<\/strong>\u00a0hour, minute\u00a0Dial\u2009:<\/strong>\u00a0tropical butterfly wings, natural pigments and gold leaf\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle<\/div>\n

<\/br><\/p>\n","protected":false},"excerpt":{"rendered":"

Those who have been following<\/strong>\u00a0the atypical path that ArtyA has walked since its creation in 2009 know it amazed the watch world with the initial \u2018Son of a Gun\u2019 collection. Entirely manufactured in Geneva and powered by a high-end Swiss made automatic movement, its latest release is called the\u00a0\u2018Son of a Gun traditional 11 bullets\u2019<\/strong>\u00a0featuring eleven sharp bullets without the cartridges. Five different patents are registered to protect this world-first talking-piece.The bullets are literally caught between the 2 sapphire crystals and read like 11 indexes for a very strong look. Both on the dial and the case, a target sight is engraved to remind owners to focus on their targets in life. All bullets were shot using a patented process. They have no more explosive power except for the power of the look it will have on any wrist. Through the open back, 3 cut-off magnum cartridges balance the oscillating mass.<\/p>\n

 <\/p>\n

Featuring just one single lucky bullet that rapidly spins around the dial with each move of the wrist, the\u00a0\u2018Son of a Gun Russian Roulette\u2019<\/strong>\u00a0benefits from the new classic 44 mm ArtyA case with lateral ArtyOr inserts. The multi-layered dial reads like the barrel of a revolver and true to the dangerous game of Russian Roulette, it contains only one real single (lucky) bullet cartridge, set by hand. The high-end Swiss hand-wound wound movement is partly revealed when peeking through the double layer barrel-holes. It has been completely redesigned and skeletonized by Yvan Arpa. A third barrel is revealed at the back of the watch completing the pistol picture. Commenting about those extraordinary 2014 Baselworld launches, Artya\u2019s founder Yvan Arpa stated: \u201cGuns don\u2019t always kill people, time always does.\u201d<\/p>\n

 <\/p>\n

With the Son of Sound limited edition and its impressive guitar shaped case, ArtyA pays tribute to the world of music \u2013 and particularly that of rock. The dial with its 3D lucky charm glass splinters make for an earshattering rock\u2019n\u2018roll performance. Not for nothing, ArtyA christened it\u00a0\u2018the Son of Sound Broken Glass limited edition\u2019<\/strong>, which is protected by seven patents. There is nothing figurative about the tuning pegs as they activate the Swiss made Woodstock chronograph movement made by Concepto that has been protected by a unique and patented Active Tuning Pegs System (ATPS).<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Aimed at watch enthusiasts with less extreme taste, the\u00a0ArtyA Microcosmos Tourbillon<\/strong>\u00a0features a new tourbillon movement in a new white gold case, just as amazing tropical butterfly wings and gold leaves delicately laid down on the dial. The original Concepto movement was completely reengineered and designed by ArtyA. ArtyA unique pieces provide not only time but also a very powerful statement.<\/p>\n

 <\/p>\n

Son of a Gun traditional 11 bullets<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0steel (with or without diamonds), sapphire case back, water resistant to 30m\u00a0Diameter\u2009:\u00a0<\/strong>47mm\u00a0Movement\u2009:<\/strong>\u00a0self-winding mechanical movement (52h power reserve)\u00a0Functions\u2009:\u00a0<\/strong>hours, minutes, seconds\u00a0Dial\u2009:<\/strong>\u00a0steel with real bullets\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife \u00a0Unique piece<\/strong><\/p>\n

 <\/p>\n

Son of a Gun Russian Roulette Skeleton<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0new classic steel or 18k gold case with Artyor lateral inserts, sapphire case back, water resistant to 30m\u00a0Diameter\u2009:\u00a0<\/strong>44mm\u00a0Movement\u2009:<\/strong>\u00a0hand-wound mechanical movement (52h power reserve), skeletonized\u00a0Functions\u2009:\u00a0<\/strong>hours, minutes\u00a0Dial\u2009:<\/strong>\u00a0multi-layered with 1 real bullet cartridge\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife\u00a0limitd edition\u2009:\u00a0<\/strong>99 pces<\/p>\n

 <\/p>\n

Son of Sound Broken Glass Limited Edition<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a0steel with black PVD, patented guitar shape, water resistant to 30m\u00a0Size\u2009:\u00a0<\/strong>37x 49 mm, height 15 mm\u00a0Movement\u2009:\u00a0<\/strong>self-winding mechanical movement (48h power reserve)\u00a0Functions\u2009:<\/strong>\u00a0hour and date on disks, minute, second, chronograph\u00a0Dial\u2009:\u00a0<\/strong>painted blue lacquered\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle or anti aggression buckle featuring an integrated knife\u00a0Limited edition\u2009:\u00a0<\/strong>99 pces<\/p>\n

 <\/p>\n

Microcosmos Tourbillon<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a018k gold new ArtyA case, sapphire case back, water resistant to 30m\u00a0Size\u2009:\u00a0<\/strong>42mm\u00a0Movement\u2009:<\/strong>\u00a0hand-wound mechanical movement (Concepto base re-engineered by ArtyA, 72h power reserve)\u00a0Functions\u2009:<\/strong>\u00a0Hour, minute and seconds\u00a0Dial\u2009:<\/strong>\u00a0tropical butterfly wings, natural pigments and gold leaf, open-worked\u00a0\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle\u00a0\u00a0Unique piece<\/strong><\/p>\n

 <\/p>\n

Gold Son of Earth<\/strong><\/p>\n

Case\u2009:<\/strong>\u00a018k gold new ArtyA case, water resistant to 30m\u00a0Size\u2009:<\/strong>\u00a040mm\u00a0Movement\u2009:\u00a0<\/strong>self-winding mechanical movement (52h power reserve), COSC certified\u00a0Functions\u2009:<\/strong>\u00a0hour, minute\u00a0Dial\u2009:<\/strong>\u00a0tropical butterfly wings, natural pigments and gold leaf\u00a0Strap\u2009:<\/strong>\u00a0brown or black alligator with pin buckle<\/p>\n","protected":false},"author":19,"featured_media":7512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48,629],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/7515"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=7515"}],"version-history":[{"count":2,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/7515\/revisions"}],"predecessor-version":[{"id":7570,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/7515\/revisions\/7570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/7512"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=7515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}