{"id":8238,"date":"2014-11-20T09:00:15","date_gmt":"2014-11-20T08:00:15","guid":{"rendered":"http:\/\/preprod.gmtmag.com\/?p=8238"},"modified":"2016-06-17T17:09:51","modified_gmt":"2016-06-17T15:09:51","slug":"baume-mercier-11","status":"publish","type":"post","link":"https:\/\/www.gmtmag.com\/en\/nouveaute-en-n-en\/focus-2\/baume-mercier-11.html","title":{"rendered":"Baume &#038; Mercier : Promesse, beyond words"},"content":{"rendered":"<div class=\"contenu_article\">\n<p><strong>The brand\u2019s very first feminine watch<\/strong> was created in 1869 by Louis-Victor Baume for his daughter M\u00e9lina, whom he gifted an adorable gold pocket watch. Since then, the private collection of ladies\u2019 watches belonging to the Baume &amp; Mercier Museum has grown considerably. All shapes, sizes, every decade of the 20<sup>th <\/sup>century and all metals, either polished or richly set with gems, are represented. This means that the heritage available to the design department is a virtually inexhaustible source of inspiration. The Art Deco style in particular has had a lasting impact on the brand\u2019s designers. Tinged with a Seventies mood yet inherently timeless, the new Promesse collection immediately catches the eye by the symbiotic combination of shapes\u2009: the oval bezel topping the round case appears to be winking at the woman wearing it. This geometrical originality merges seamlessly into the center of a bracelet featuring harmoniously designed links adding a sensual touch to the wearing of this watch. This wave rippling across the water, scintillating in certain versions with 30 to 61 diamonds, is the common thread running through the 14 variations of this 2014 new launch. Gem-set bezel or case, all-steel or accompanied by pink gold, with or without diamond hour-markers sprinkled across the silver-toned dial featuring a \u201cdrap\u00e9\u201d guilloch\u00e9 decor or enhanced by a shimmering mother-of-pearl dial, as well as choose of steel or two-tone bracelets or a leather strap. According to personal choice, the beating heart of Promesse is a quartz caliber or a mechanical self-winding movement revealing its mesmerizing to-and-fro motion through the sapphire crystal back of the case that is itself available in two sizes. There are plenty of big or small occasions on which to gift someone or treat oneself to such a delightful little horological gem. Especially during the festive season.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Promesse<\/strong><\/p>\n<p><strong>Case\u2009:<\/strong> polished steel or two-tone polished\/satin-finished, transparent sapphire caseback, water-resistant to 50m\u00a0<strong>Diameter\u2009:<\/strong> 30 or 34mm\u00a0<strong>Movement\u2009:<\/strong> mechanical self-winding (ETA3892-A2, 42h power reserve), circular-grained bridges, oscillating weight adorned with \u201cC\u00f4tes de Gen\u00e8ve\u201d. Or quartz <strong>Functions\u2009:<\/strong> hours, minutes <strong>Dial\u2009:<\/strong> draped mother-of-pearl decor\u00a0 or silver-toned with \u201cdrap\u00e9\u201d guilloch\u00e9 decor <strong>Bracelet\u2009:<\/strong> steel or two-tone polished\/satin-finished, triple folding clasp with security push-pieces<\/p>\n<div><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>The brand\u2019s very first feminine watch<\/strong> was created in 1869 by Louis-Victor Baume for his daughter M\u00e9lina, whom he gifted an adorable gold pocket watch. Since then, the private collection of ladies\u2019 watches belonging to the Baume &amp; Mercier Museum has grown considerably. All shapes, sizes, every decade of the 20<sup>th <\/sup>century and all metals, either polished or richly set with gems, are represented. This means that the heritage available to the design department is a virtually inexhaustible source of inspiration. The Art Deco style in particular has had a lasting impact on the brand\u2019s designers. Tinged with a Seventies mood yet inherently timeless, the new Promesse collection immediately catches the eye by the symbiotic combination of shapes\u2009: the oval bezel topping the round case appears to be winking at the woman wearing it. This geometrical originality merges seamlessly into the center of a bracelet featuring harmoniously designed links adding a sensual touch to the wearing of this watch. This wave rippling across the water, scintillating in certain versions with 30 to 61 diamonds, is the common thread running through the 14 variations of this 2014 new launch. Gem-set bezel or case, all-steel or accompanied by pink gold, with or without diamond hour-markers sprinkled across the silver-toned dial featuring a \u201cdrap\u00e9\u201d guilloch\u00e9 decor or enhanced by a shimmering mother-of-pearl dial, as well as choose of steel or two-tone bracelets or a leather strap. According to personal choice, the beating heart of Promesse is a quartz caliber or a mechanical self-winding movement revealing its mesmerizing to-and-fro motion through the sapphire crystal back of the case that is itself available in two sizes. There are plenty of big or small occasions on which to gift someone or treat oneself to such a delightful little horological gem. Especially during the festive season.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Promesse<\/strong><\/p>\n<p><strong>Case\u2009:<\/strong> polished steel or two-tone polished\/satin-finished, transparent sapphire caseback, water-resistant to 50m\u00a0<strong>Diameter\u2009:<\/strong> 30 or 34mm\u00a0<strong>Movement\u2009:<\/strong> mechanical self-winding (ETA3892-A2, 42h power reserve), circular-grained bridges, oscillating weight adorned with \u201cC\u00f4tes de Gen\u00e8ve\u201d. Or quartz <strong>Functions\u2009:<\/strong> hours, minutes <strong>Dial\u2009:<\/strong> draped mother-of-pearl decor\u00a0 or silver-toned with \u201cdrap\u00e9\u201d guilloch\u00e9 decor <strong>Bracelet\u2009:<\/strong> steel or two-tone polished\/satin-finished, triple folding clasp with security push-pieces<\/p>\n<div><\/div>\n","protected":false},"author":19,"featured_media":8235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/8238"}],"collection":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/comments?post=8238"}],"version-history":[{"count":3,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/8238\/revisions"}],"predecessor-version":[{"id":15770,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/posts\/8238\/revisions\/15770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media\/8235"}],"wp:attachment":[{"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/media?parent=8238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/categories?post=8238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmtmag.com\/en\/wp-json\/wp\/v2\/tags?post=8238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}