Baume & Mercier

Watchmaking and motor racing : two worlds with a great deal in common and which make a great team. In this instance, racing drivers’

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44_Story-chanel

Mademoiselle Privé… the door that once bore these words was the entrance to Gabrielle ‘Coco’ Chanel’s workshop at the Rue Cambon in Paris. Today,

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44_Story-patek

Patek Philippe has always stood out in the production of artistic timepieces, decorated by in-house or independent artisans. It especially distinguished itself in the

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43_15ans

“What could we do together ?” wondered two thirty-something friends with a desire to embark on a joint project at the dawn of the third

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39-story_piaget

The path adopted by Piaget is atypical. Born as a watch movement Manufacture 140 years ago, it became a watch brand far later, in

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39-story_patek

Whenever Patek Philippe celebrates an anniversary, the Geneva brand does so by launching an impressive range of innovations. While the brand’s 175th year was

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GMT-38_Lange-Sohne

For his 90th birthday, which he celebrated in July, Walter Lange shared his feelings regarding nearly two centuries of family history shaped by joys

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36-story_zenith

In becoming official timekeeper of the Spindrift Racing team for three years, Zenith is setting its course towards a new and authentic human adventure

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36-story_graham

A brand with a strong and quintessentially sporty personality, Graham is involved in different types of motor racing and motorcycle racing, but also, for

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33_Story

The only watchmaker to be aboard the America’s Cup, the Youth America’s Cup and the D35 Lake Léman championship, TAG Heuer has been setting

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Story_tag_31

Active for decades in the America’s Cup through associations with various challengers according to various strategic opportunities, such as the China Team in the

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Story_tudor_31

The smell of hot tarmac and the screech of tyres hold no secrets for Tudor, which is multiplying its partnerships in the racing circuit

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