Rolex : Perpetual means forever


Oyster Perpetual Datejust

CASE : fluted gold bezel, sapphire crystal with Cyclops lens, water-resistant to 100m

DIAMETER : 36mm (available in 31 and 41mm versions)

MOVEMENT : mechanical selfwinding (Caliber 3135, 48-hour power reserve) variable-inertia balance Parachrom balancespring with Rolex terminal curve, Superlative Chronometer (Rolex and COSC certification)

FUNCTIONS : hours, minutes, seconds, date

DIAL : (available in several colors)

BRACELET : steel or Rolesor yellow gold and steel, 3 or 5 links, Oysterclasp or concealed folding Crownclasp with patented Easylink rapid extension system

For the world’s most famous watch brand, the Oyster Perpetual Datejust is “the watch of reference for those who believe that elegance is timeless.” Since timelessness is not synonymous with monotony at Rolex, this 2017 evolution of the iconic model comes in three case sizes (in gold and/or steel) and a variety of dial colors. The magic of the crown is as potent as ever, yet without resting on its laurels, since its inherently innovative nature has indeed been reinforced. Did you know that in 1945 Datejust was the first watch to indicate the date in a window at 3 o’clock rather than by a hand ? Created in 1926, the case of the Oyster collection also brought the concept of water resistance to watchmaking, while the pioneering spirit cultivated by Rolex had already been demonstrated with the first chronometer (precision timekeeping) certificates for wristwatches in 1910, as well as the Perpetual rotor ensuring automatic winding patented in 1931. Today, the movement of the Datejust benefits from the latest Rolex innovations, such as the patented blue Parachrom balance-spring capable of remaining ten times more accurate than a traditional balance-spring in case of impacts. In its 41mm version, this 2017 new model is equipped with the latest-generation Rolex movement boasting 14 patents, including one for the sturdy, comfortable and appealing bracelet.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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