Carl F. Bucherer


Global Brand Ambassador LI Bingbing, pictured here with Carl F. Bucherer’s CEO, Sasha Moeri, talked about her acting career, her charity involvements and her tastes in watches.

Carl-F.-BuchererWhat is your next movie ?

Nest which will be on screen globally at the end of this year. It’s about a tomb discovery, and my role is a scientist. I love the role I play, because it is so similar to my own character : someone who likes a challenge. Another movie is Meg, together with Jason Statham, which will be on screen next summer. I wear Carl F. Bucherer Patravi ScubaTec in this movie. A really gorgeous timepiece which fits the character I play. I hope you’ll like it. I am reading the script for my next role, and I constantly try to improve my performance skills. If there’s an opportunity to act in a comedy, I will try.

How do you choose your charity involvements ?

I care a lot about environmental protection. To begin with, I think we all have responsibilities to ourselves, to society and to the earth. Therefore, I accepted the invitation from China Environmental Protection Foundation in 2000 to be the ambassador of environmental protection. In 2009 I established my own charity brand LOVE to promote a “Responsible Life” with a focus on carbon emission reduction and environmental protection.

What’s important for you in a ladies’ watch ?

Appearance ! Beautiful watches are my first choice, like the Carl F. Bucherer Pathos Swan or their Manero Peripheral ! Excellent jewellery competence, gorgeous appearance ! I love it !

How important is the philosophy of the brand for you ?

I think the brand philosophy and spirit are the priority for me. I like the slogan of Carl F. Bucherer which is “For those who do not go with the times”. This distinct brand philosophy truly reflects my own perspective in life, and it is what attracted me to work with Carl F. Bucherer. I attended the opening ceremony of the first Carl F. Bucherer boutique in Lucerne, and also visited the brand’s Manufacture in Lengnau. It was my first time to experience the ‘Made of Lucerne’ and ‘Distinct’ spirit of Carl F. Bucherer from the inside.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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