Tag Heuer: Knowing what women want

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TAG Heuer Formula 1 LadyGMT_n56_fra_ipad-335

CASE : polished and brushed steel, transparent sapphire crystal, water-resistant to 100m

SIZE : 35mm

MOVEMENT : quartz

FUNCTIONS : hours, minutes, seconds, date

DIAL : sunburst silver-toned, diamond hourmarkers,rhodium-plated hands

BRACELET/STRAPS : interchangeable, steel bracelet with steel folding clasp ;straps in various leather colors

 

TAG Heuer has always been capable of connecting with men. The brand has also learned how to address women and speak their language. With two major launches intended for feminine wrists, TAG Heuer is continuing to conquer the world of women. Purely horological logic is not enough to turn their heads and they also expect glamour, variety, radiance and joy. TAG Heuer has therefore decided to offer a feminine take on its best-selling Formula 1, now available in a Lady version. Several case sizes suit each style ; various dial colors match every mood ; and a quick and easy interchangeable wristband system keeps step with any whim. A steel bracelet, colorful or white leather straps… accessorizing is the name of the game. In parallel, for those looking for a sportier and even more glamorous style, TAG Heuer has adorned its Link with diamonds. This all-steel watch graced with S-shaped links that were redesigned in 2017 is mechanical, generously sized and radiates a special glow. With 54 diamonds set into its bezel (and an optional constellation sprinkled over the first bracelet links), it is basically a watch for everyday life… but of the dream-living variety !

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TAG Heuer Link 41 mm set with Diamonds

CASE : steel framed by a steel bezel set with 54 diamonds (1.08ct), transparent sapphire crystal and caseback, waterresistant to 100m

SIZE : 41mm

MOVEMENT : mechanical selfwinding,Caliber 5

FUNCTIONS : hours, minutes, seconds, date.

DIAL : sunburst blue, steel hands and hour-markers

BRACELET : steel with steel folding clasp

 

An expert watch journalist and regular WorldTempus.com correspondent, he provides reader-friendly contributions to our innovation column.

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