The Vallée de Joux has arrived on the Bahnhofstrasse and is making its presence known loud and clear. For François-Henry Bennahmias, CEO of Audemars Piguet, “The new boutique located on the prestigious Zurich avenue is our pride and joy and we are delighted that Bucherer, which has been a partner for many years, is managing it. Last year, Switzerland became our leading European market and our development in German-speaking Switzerland is the natural extension of this development. We wanted to enhance our origins through our new boutique concept, and provide our clients with a foray into the universe of our Manufacture.”

To celebrate this première, a typical Zurich evening was held in the prestigious Kaufleuten club and enlivened by singer Nicole Bernegger, presenter Annina Frey and starred chef, Philippe Rochat. The brand that breaks the rules is planning to open another 20 boutiques across the world this winter.