Already extremely active on social networks, Baume & Mercier once again plays a pioneering role in the field of communication by awarding timepieces to graduates of the École hôtelière de Lausanne (EHL). The goal is to invite the new graduates to enter the world of watchmaking and to raise aware-
ness among a promising target clientele right from their first career steps. The same approach has been extended to famous educational establishments in the United States, Europe, Asia and the Middle East.
ness among a promising target clientele right from their first career steps. The same approach has been extended to famous educational establishments in the United States, Europe, Asia and the Middle East.
Piaget & Jessica Chastain
The famous jeweler-watchmaker has announced the arrival of Jessica Chastain as the brand’s new international ambassador. This American born in 1977 is regarded as one of the most gifted actresses of her generation. She notably won the 2013 Golden Globe for Best Actress – Motion Picture Drama for her role in Zero Dark Thirty and was a 2012 Oscar nominee in the Best Supporting Actress category. From the 7th art to the art of watchmaking, her elegance and beauty will contribute to turning the spotlight on the Piaget watch and jewelry creations worthy of her talent.
