Timed to coincide with the launch of a new watch collection, the opening of this boutique heralds a new chapter in the watchmaking history between Tiffany & Co. and Geneva. It was indeed here that Charles Lewis Tiffany chose to install his Manufacture in 1874. In tribute to the inventor of the New York Minute, this line named CT60 evokes the energy and ambitions of the city that never sleeps : “New York Minute : 60 seconds of pure possibility”. Today, the Tiffany boutique is no longer exclusively dedicated to women. Men with a taste for American design or seeking an elegant, functional watch can also find what they are looking for in this timeless collection.