Air and Water for Armin Strom

Air, Earth, Fire and Water are recurrent themes in the names of Armin Strom models, as well as in the sports partnerships passionately engaged in by brand owner Serge Michel and his team. In this instance, air and water relate to the communication medium : the Great Cup 32 is a high-tech carbon catamaran whose foils enable it to literally fly across the water at dizzying speeds (40 knots), making it essential for the onboard crew to wear helmets and other protective equipment. President of the GC32 Racing Tour that regroups these competitive sailboats, and owner of the GC32 Armin Strom Sailing team, Swiss sailor Flavio Marazzi is also a brand ambassador who wears a Gravity Sailing watch featuring colors inspired by the GC32, naturally issued in a 32-piece limited edition.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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