Tiffany & Co. : Telling a Manhattan story

East West Automatic
CASE : steel or gold, solid back with partial sapphire crystal opening, water-resistant to 30m

SIZE : 46.5 x 27.5mm
MOVEMENT : mechanical self-winding (40h power reserve), circular graining, snailing and Côtes de Genève motif, visible oscillating weight

DIAL : guilloché, blue or white, powdered and slanted numerals
STRAP : blue, brown or black alligator leather, pin buckle (gold version) or folding clasp (steel version)

The famous East West collection by Tiffany continues to turn heads with its rectangular case featuring a dial offset by 45° to the right and placing 12 o’clock in line with the crown in the traditional 3 o’clock position. This makes reading the time especially simple for those such as yours truly who spend much of the day with their forearms stretched out in front of them for typing on a computer keyboard. This new self-winding model available in three versions will also be of interest to others who are fans of distinctive designs and original watches, doubtless attracting questions and amused comments on the dial direction.

Tiffany 2The dynamics of these 12 numerals pointing eastwards is accentuated by the radial guilloché motif on the dial, symbolizing the sky reflected in Manhattan skyscrapers. Steel or gold for the case, blue or white for the dial and hands : Tiffany offers clients a chance to choose the color of their own success story.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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