Eric Loth : Founder of Graham

Since when ? I’ve been fascinated by modern art since my teenage years, but it has become a devouring passion over the past twenty years.


How did this passion come about ? My first close encounter with art occurred in 1970, when my parents dragged me with them to Avignon to spend a whole day visiting the Pablo Picasso exhibition. I was 12 years old and I will thank them for that all my life. I can still remember wandering through the coolness of the halls and discovering the blue and pink periods, cubism and lyrical abstraction.


What is your finest memory ? Like all collectors, my passion has opened up extraordinary horizons. My best memory of a discovery is undoubtedly that of Mathieu Mercier. I love his vision of contemporary art, which does not disown older arts and objects, but sets a stage for them, such as this reproduction of painting by Mondrian on recycled cardboard.


Which work is the source of greatest pride ? The three huge paintings (no jets, no sharks) by Olivier Mosset, and in fact the entire exhibition. I purchased it in three steps and took over three years to pay for it. This has resulted in a firm friendship with Olivier, and an unconditional love of minimal pop art.


Which is your favourite museum ? All the contemporary museums are beautiful because of the works they house.


How does this passion influence your career ? My view of things would not be the same without the works of art that surround me. I love the interplay of essential colours, the sophistication and reflection that compose a masterpiece, details, as well as the originality of an artist’s approach. I apply these values to each of the Graham watches we design.


What is your ultimate dream ? A vibrant and joyful place where I could install and admire all the pieces in my collection.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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