In a small brand you have to create a real entrepreneurial spirit and be able to adapt quickly to the constantly changing environment while remaining focused on the vision you’ve set for the brand. Small companies have to be much more innovative compared to the established brands, as they cannot compete against the financial and marketing power of the established brands. Big players are more consensual in their product vision and their design, which, even when excellent, usually remains quite traditional. Our company must distinguish itself by the ability to bring something more exciting than simply revisiting traditional designs and complications that have been around for centuries.

Which model best reflects the MCT spirit ?

The Sequential One (our first model) is remarkable in terms of mechanical aspects. Its case is so perfect that the product instantly became iconic after its launch. The Sequential One offers us a very distinctive image, with the balance between a somewhat classical design and a very contemporary mechanism to display the time.

What’s the next challenge for the brand ?

After five years of being a mono-product brand (with the Sequential One), we plan to expand our collection quickly now over the coming years and to accelerate our growth. Our collection will grow with timepieces that will clearly bear the strong MCT design codes and incorporate innovative ways of displaying the time. As a first step, we are going to display our first round case model that will feature a major innovation for our brand, as it will be presented with our in-house automatic movement.