Portrait : Infinity by Victoria

Having graduated from the HEC University of Geneva, she went to London to earn a GIA diploma in gemology, her true passion. She was then offered a job in event marketing at Julius Baer in Geneva and the large bank subsequently posted her to Madrid where her path fortuitously crossed that of the teacher who had trained her at the GIA. This designer by profession questioned her regarding her real motivations, approved the broad outlines of her project to create a jewelry brand, and urged her to make it happen. She also played the role of a providential ‘business fairy’ by providing access to her own network and helped Victoria sketch her first models. Encouragement from her family, including her elder brother who is an entrepreneur in the field of yachting, overcame her apprehensions and she took the big leap in 2014, before launching the first collection in 2015.


The iconic symbol that she interprets in silver and gold, in gem-set and non-set versions, serves as the guiding theme for her entire jewelry collection. The double sign of infinity reminds her of the cherished values she wishes to extend towards infinity : friendship, love, family and health. “The jewelry and watches I have received as gifts in the course of my life have always conveyed a special meaning, and it is important to me that my creations should be accompanied by a message. For me, the double infinity symbol evokes unlimited horizons, as well as fulfilling my taste for maths!” It is nonetheless from her travels that she draws her inspiration, provided the sea is part of these journeys: “its blue also comprises an infinite variety of nuances!” The budding gemologist regularly brings back precious stones from her various destinations, such as opals from Australia, sapphires from Thailand and pearls from Tahiti. While she entrusts the crafting of her fabric straps to Label Bobine, a solidarity-based workshop offering employment to women in Geneva, most of her production is based in Andalusia, where she regularly travels to produce her series. Demand for bespoke creations, mostly gem-set, is also developing. So how does she envision the future? “I would like Infinity by Victoria to take its place among the affordable young jewelry brands one can find at Bon Génie, Globus or Colette, and that people should recognize the double infinity symbol like the Van Cleef clover leaf or the Dinh Vann handcuffs.” For the time being, she is focusing on pop-up stores or online sales, such as the Labo in Geneva in early December.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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