Co-branding : Vacheron Constantin active on all fronts

Never at a loss for an idea, the oldest Swiss manufacturer is courting young people at the ECAL through a Master’s degree, as well as enthusiasts of the Snow Golf Cup organised at the Mont d’Arbois in Megève with Rolls Royce and the Edmond de Rothschild group.

Launched at the beginning of March during the “Arts & Crafts & Design, Time According to Alessandro Mendini and his Artisans” exhibition at the ECAL gallery, the Master in Advanced Studies in design for Luxury & Craftsmanship created by the well-known University of Art and Design Lausanne and Vacheron Constantin, will be welcoming its first students from the beginning of the next academic year. The partnership expresses a vision of sustainability, explains Juan Carlos Torres, CEO of Vacheron Constantin: “We are starting the adventure today for at least three years with the idea of longevity and quality.” Vacheron Constantin will benefit from this breeding ground for talent brought together at the ECAL to stimulate the company’s creativity, while the students will have access to the manufacturer’s professional expertise through internships and coaching. Alexis Georgacopoulos, Director of ECAL, emphasises that : “the schools and students remain free to make whatever choices they want, as the watch brand will simply facilitate exchanges and inject finance into the new programme”. Connected to the world of art and culture since its beginnings, Vacheron Constantin is thus extending its reputation as a privileged partner of a great number of cultural institutions such as the Opéra national de Paris, the Institut National des Métiers d’Art, the Fondation Culturelle Musée Barbier-Mueller and the Orchestre de la Suisse Romande.

Last month, the 13th Vacheron Constantin Snow Golf Cup continued a tradition that was initiated by Megève retailer, Philippe Guilhem, and which involves welcoming important clients from all over the world in Megève to a well-groomed, extremely pleasant 9-hole course. Lodged at the Edmond de Rothschild Group’s Mont d’Arbois estate and chauffeured around in Rolls Royces, guests enjoyed an exceptionally pampered stay that included chatting with the heads of the three companies thus united.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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