After Paris, Geneva, Shanghai, London, Moscow, Venice, Rome, Madrid and many others, the range of boutiques in Zurich’s most prestigious shopping mile lacked the name Jaeger-LeCoultre. This oversight has been remedied, however, with the recent opening of the brand’s third Swiss boutique at no 32 Bahnhofstrasse. Inaugurated in mid-January at an event attended by Carmen Chaplin, a loyal friend of the brand, and CEO Daniel Riedo, the new premises infused with the values of the company from the Vallée de Joux is brought to life by a team of eight people directed by Patrick McDermott. A new can’t miss venue for Fine Watchmaking fans.
Graff
The “king of diamonds” is now firmly established in Zurich. Following Gstaad and Geneva, Graff has moved into the Bahnhofstrasse with a vast boutique that is scheduled to open in the spring. The refinement of the décor with its lacquered wood, precious marble and chandeliers of Bohemian crystal reflects that of the extraordinary jewelry creations exhibited in this 600 m2 space that is entirely devoted to the brand. ”Whether in creating jewelry or designing our botuiques, we are closely concerned with every details”, points out CEO, François Graff. The opening of the Graff boutique in Zurich confirms our commitment to clients in the region.”
