TAG Heuer, IWC, Artya

TAG Heuer in Geneva

After Lucerne, TAG Heuer chose Geneva as the location of its second Swiss boutique that opened in late November. In addition to an exceptional selection of timepieces, visitors will also be able to discover the brand’s collection of lifestyle accessories along with the range of eyewear and luxury communication instruments.


IWC in Zurich

The Bahnhofstrasse is now home to another fine address since the inauguration of the new IWC boutique in September.
Exclusive models, available exclusively from IWC Boutiques, are presented alongside the six IWC watch lines.


Artya & Kiss

Never at a loss for ideas or unusual partnerships for his Artya brand which is distinguished by watches issued exclusively as unique pieces, Yvan Arpa is interpreting the favourite of the Kiss band in a Son of Sounds collection which is delighting fans of the global-icon rock group. Pictured here with guitarist
Gene Simmons, Yvan Arpa is preparing a new case for the
rockers featuring a stunningly original shape, to be unveiled at Baselworld.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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