La maison de l’horlogerie: the perfect place for discoveries

Geneva’s largest independent watch boutique has been offering an impressive range of assets for half a century, providing customers with an attentive ear and extensive experience backed by an extremely broad choice of new or previously owned watches (following page). Just a few steps from the lake on the right bank, behind the Hôtel des Bergues, La Maison de l’Horlogerie offers an extensive selection of watches across all price ranges, notably including a well-stocked affordable segment. Whether a luxury giant such as Hermès, group brands like Baume & Mercier, Ebel, Montblanc or Tissot, or well-established independent brands such as Eberhard, Maurice Lacroix, Oris and Raymond Weil, they all trust La Maison de l’Horlogerie to provide the best possible customer advice. In particular, Corum has even entrusted the keys of its adjacent boutique to Alain Guttly, head of the family company and scion of the second generation. His 20-strong team accompanies visitors eager for discoveries and information in the various themed areas spread over 400 sqm.


Alain Guttly speaks of his boutique “a place of discoveries, a gateway to high-quality and affordable watchmaking” which he enlivens in a number of different ways. This enthusiastic entrepreneur is as passionate about watches as about human nature, constantly striving to cultivate customers’ interest in watchmaking. His displays are regularly changed, as is the exhibition area ; his watch book store is open to visitors, who can even extend the ‘Swiss made’ experience to the eponymous restaurant accessible via the boutique! La Maison de l’Horlogerie is also the only retailer in Geneva to offer two brands with a powerful personality : ZRC, greatly appreciated among divers and young people looking for an original self-winding quality watch ; and Rebellion, which is much sought-after in the field of motorsports and high-impact design.


Looking for a legendary Omega Speedmaster, a hsitroical Patek Philippe or a vintage Rolex ? Welcome to the part of La Maison de de l’Horlogerie dedicated to historical and previously owned watches, accessible from the main boutique or from the Rue du Cendrier entrance. Here too, hundreds of watches await you across the entire price spectrum. Fans of Cartier or Jaeger- LeCoultre may well also come across some rare finds, since the stock evolves daily with incomings and outgoings – given that the watches all stem from individuals and private collections. These timepieces are sold in excellent condition and La Maison de l’Horlogerie backs them with a one-year warranty. The in-house watchmaker also repairs and restores models for customers keen to service their favorite watches, without necessarily giving them up. This is a place where quality and choice transcend any barriers between generations, so just go with the flow of whichever watch tickles your fancy.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview