The key to a successful design ? The watch should be recognizable even from a distance. While round cases continue to play a starring role, some brands nonetheless offer less traditional and even highly unusual shapes. This play on geometry endows watches with unique character and identity. So which of these appeals to you ?

CARTIER

Baignoire Allongée Medium Model CHF 27’100.–

CHOPARD

Happy Sport Oval CHF 26’500.–

FRÉDÉRIQUE CONSTANT

Classics Art Déco CHF 1’150.–

GIRARD-PERREGAUX

Cat’s Eye Plum Blossom CHF 65’000.–