Eterna : A legend returns

« 1948 »

Movement : mechanical self-winding ETA 2824-2, ballbearing-mounted oscillating weight Case : polished and satin-brushed steel Diameter : 44 mm Functions : hours, minutes, seconds, date Dial : sunburst brushed silver-toned Caseback : sapphire crystal Strap : black alligator leather

In 1948, Eterna introduced the Eterna Matic ballbearing-mounted automatic winding mechanism – a revolutionary device that would earn international success. Designed to facilitate the rotation of the oscillating weight, it reduced the wear of crucial parts and increased the operating duration of the watch. The innovation was so striking that the five ball bearings became and have remained the brand symbol. Today, Eterna offers an updated re-edition of its “1948” in a 44 mm-diameter polished steel case. Like its pioneering predecessor, it features wrist-hugging curved and faceted lugs. The date “1948” is engraved on a small plate at 9 o’clock and the crown at 3 o’clock echoes the classic original aesthetic. The sunburst brushed silver-toned or black dial is enhanced by rhodiumed hands and curving hour-markers. Fitted with a black alligator leather strap, the new “1948” is powered by a self-winding movement equipped with a ballbearing mechanism similar to that of the historical model and which may be admired through the sapphire crystal caseback.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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