Focus: Artya

ArtyA Son of Alps, Megève Edition Set

CASE : stainless steel set with VVSI Top Wesselton diamonds, lateral inlays, transparent sapphire caseback, waterresistant to 30m


MOVEMENT : mechanical self-winding (patented caliber openworked to resemble a snowflake), PVD treatment

FUNCTIONS : hours, minutes

DIAL : skeletonized

STRAP : leather


Megève gets its official watch

Specifically created for this winter resort, the limited-edition ArtyA Son of Alps, Megève Edition collection welcomes one-of-a-kind creations such as this gemset model. Mountain-lovers and fans of Megève, along with devotees of design and distinctive mechanical watchmaking, will appreciate the hand craftsmanship lavished on the mechanical watch movement, openworked like a snowflake. This patented hand-wound caliber, finished in a manner reminiscent of a snowy winter mantle, may be admired through the sapphire crystal back of the stainless steel case. The gemset bezel and lugs naturally evoke snow-covered peaks sparkling in the sun, while the granite-toned lateral inlays lend a contemporary touch to the watch and the pinecolored strap adds to the overall aesthetic harmony. The ArtyA watch is thus celebrating its 20th anniversary in an original manner true to its super-creative image. ArtyA is known the world over for its daring one-of-a-kind models and its themed limited series, offering an extremely attractive quality-price ratio for this type of avant-garde watchmaking respectful of traditional craftsmanship. While its headquarters are located in the former premises of a bank in the Geneva countryside, complete with a vault room and a view of the Alps, the brand has just opened a boutique in the heart of Geneva.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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