Focus: MAURICE LACROIX

Natural-born rebel

Driven by a new dynamic reflected in a solidly built 2019 crop of new models, the Swiss Jura brand continues to expand its Aikon collection. Among the models presented in Geneva at the beginning of the year, the new Aikon limited edition automatic chronograph is by far not the showiest (some of the others are truly spectacular !), yet it exudes a serenity that inspires confidence. Moreover, its excellent aesthetic qualities are backed by a particularly attractive pricequality ratio. The interplay of materials with satin and polished finishes, the balance of colors, the structured details of the dial, bezel and case, the integration of the pushers and crown, as well as its readability are all key personality traits that give it an attractive and dynamic look. The combination of functions is extremely well thought out, with day and date displays complementing the chronograph, all housed in a case water-resistant to 200 meters and equipped with the quick strap exchange system designed by Maurice Lacroix. When will the next limited edition of this extremely sensible collection be available ?

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview
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