Launched on September 25th at the Monaco Yacht Show which hosted the 5th edition of Only watch, the first issue of GMT XXL World is currently being circulated in over 80 countries – and in an extremely innovative way. How can one best hope to reach the watch collectors and super-rich around the globe ? By convincing global luxury brands and all the watch shows* from September through January to gift the magazine to their clients and visitors. In addition to the world’s 500 finest retailers who are also distributing it, complimentary copies of this special collector’s are also offered to the clientele of Julius Baer, Kempinski Hotels, Lamborghini, Prestige Yachts and the Swiss airline. This prestigious circulation represents an exclusive privilege for readers, as well as for the 20 brands presenting their new models in GMT XXL World, of which the 80 pages feature a number of editorial previews. The second issue of this unmistakably sized annual special edition is scheduled for autumn 2014. Its contents may be viewed on gmtmag.com, as well as on the main digital newsstands.
Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.