Bell & Ross is one of the rare companies in the watchmaking industry that is still independent. As a result, we enjoy great autonomy. Due to this, we can give our creativity free rein and bring out new products that are always original and always innovative while remaining true to our identity : the world of aviation. Every Bell & Ross watch respects a few simple principles that have in fact become our DNA : perfectly functional watches with optimal readability, rigorous precision and unfailing reliability.

Which 2014 model best reflects the B&R spirit ? 

This year at Baselworld, Bell & Ross pays tribute to its iconic piece, the BR01 and its variations, like the BR03-94 Carbon Orange, inspired by aircraft cockpit instruments. 2014 marks an evolution in the use of materials as well as in the movements in our flagship collection : Aviation. In addition, we are revealing a new partnership with a brand that is dear to us and with which we share common values, Shaw Harley Davidson. Their engineers and our designers worked hand in hand for more than a year to design the B-Rocket : a “motorbike-plane” designed to beat records, into which the driver/pilot blends (see Zoom pages).

What’s the next challenge for the brand ? 

Our main challenge lies in continuous rejuvenation while remaining coherent with our inspiration – the world of aviation. We would also like to continue developing the Bell & Ross boutique network that we started three years ago.