Creativity and responsiveness are the words that immediately spring to mind, and they are not curbed by all manner of different committees. The things we are trying to accomplish are done smoothly. The flip side of that is the limited financial means when it comes to communication about our expertise.

Have clients’ expectations evolved over the past ten years ?

Clients have always been demanding and that remains a constant. However, as their number grows and the brand also expands, it is harder to be just as available as ever. Yet the retailers who’ve been with us since the start and were the first to show their trust naturally expect relations to remain as close as they have always been, so that calls for a great deal of personal commitment.

Which 2014 model best reflects the De Bethune spirit ?

The Digitale, with its twin personality that fully expresses the brand DNA. Its first version, the DBD, has become an iconic piece that will doubtless find its place in the history books, whereas its DB28 Digitale reinterpretation reprises all the De Bethune codes such as the three-dimensional moon, the star-studded sky and the floating lugs, in the collection that earned us the Aiguille d’Or award in the Geneva Watchmaking Grand Prix.

What’s the next step for the brand ?

It’s not really a question of the next step, but rather about holding fast to our course. De Bethune has won collectors’ interest and trust, as confirmed in the 2013 World Watch Report that ranked us among the Top 20 most sought-after Haute Horlogerie brands.