Pascal Raffy – Bovet : CEO and owner, Bovet

What do you see as you look back over the past decade since you took over Bovet ?

I am filled both with respect for what we have achieved as well as even greater affection for our Watchmaking House. While I traditionally direct my attention towards the future, it is clear that the route we have taken has enabled us to achieve a large part of our objectives quicker than planned. In the past ten years, we have effectively focused all our energies on ensuring that our technical mastery, our craftsman’s knowledge and the density of decorative arts in our timepieces shines even more brightly, thus contributing to passing on this incomparable heritage to future generations.



How did your clients receive the innovations presented at the beginning of the year ?

Our partners’ and collector friends’ reactions to the timepieces that we presented during our private showing in January were unanimously respectful and emotional, a fact that filled us as with happiness as well as a deep-felt sense of responsibility. Many of them were spellbound by the renewed affirmation of our ability to surpass our own limits of excellence in terms of technical mastery, finishes and even more beautiful decorative arts.


What lessons did you learn from this ?

The certainty that our motto, which states that “To dazzle is one thing; to continue to shine is quite another”,  a good philosophy for life. This is why we wish to continue conveying our passion for respecting every detail, which is inextricably bound up with good taste in providing the most beautiful expression of time.


What surprised you the most in 2011 ?

An increasing awareness that, over and above fashion phenomena that are by definition transient, our art of watchmaking is earning increasing respect among an ever growing number of connoisseurs due to its authentic values and its undeniable cultural dimension.



What are the highlights of 2012 for Bovet Fleurier ?

The first is to continue pursuing our overriding goal – namely excellence. Additionally, as this year is the 190th anniversary of our House, it will be marked with different events that we are keeping secret in order to surprise you.


For you, which model best represents the art of measuring Time ?

Unquestionably the Rising Star, Tourbillon Triple Time Zone with Reversed Hand-Fitting that we presented at our show in January. This timepiece represents a quintessential accomplishment in terms of both technique and refinement. Its convertible Amadeo® case, its exquisite finishing and its world-first triple time zone display housed on a two-third mainplate, along with its manifestation of the artistic crafts to which we pay tribute, all combine to exalt this highly useful watchmaking creation that is entirely in tune with  both our heritage and its future.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview