The lake illuminated by red reflections visible from the exit of Lucerne’s imposing railway station? Perfectly integrated with the emblematic building on the Schweizerhofquai, the Cartier boutique in central Switzerland has had a facelift and is telling the world. For just one autumn evening, a non-stop flow of more than 200 guests circulated around 206 sq.m. of jewellery and watchmaking creations displayed on two levels and demonstrating the diversity of Cartier’s know-how – before ending the evening with dancing to tunes by Stacey King a few red carpet steps away. Designed by interior architect, Bruno Moinard, this new showcase located at the start of Lucerne’s famous luxury mile is sure to attract local clients as much as the Asian tourists who are particularly present in this picture-postcard setting.
Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.