December 2015 : SIHH side

Davide Cerrato has joined Montblanc as the Managing Director of its Watch division. Now based at the Manufacture in Le Locle, the elegant Italian brings to Montblanc his recent eight year-long experience as VP Marketing, Design & Product Development at Tudor, as well as a previous period as Global Director of Communications for Officine Panerai. He is taking over from Alexander Schmiedt who is taking up a new challenge in the field of distribution for Vacheron Constantin in the Middle East.


Cyrille Vigneron has completed a parenthesis with LVMH after heading its Japanese division for the past two years, and is making his return – at the very highest echelon – to Cartier, a Maison with which he is already well-acquainted from having directed its Japanese subsidiary and subsequently its entire European operations. Described by his former colleagues as an “archetypal Cartier man”, the new CEO is replacing as of January Stanislas de Quercize, who has stepped down for personal reasons.


Patrick Wavre and Sylvain Auroux are changing posts at Piaget after respective five and ten-year periods in their current positions, with the former becoming director of the Swiss market, and the latter international retail director. Patrick Wawre will be leveraging his previous experience of the Swiss market acquired with Nestlé and Hermès, now backed by specific brand knowledge.


Sandro Reginelli is making his big comeback to Hautlence, which he co-founded, and of which he was appointed CEO by its main shareholder MELB holding company in December. The man who associated Manchester United with Maurice Lacroix during his time there as Marketing Director will doubtless be delighted to catch up with the Hautlence ambassador Eric Cantona. The new CEO, who also earned his stripes in marketing and sales with Gucci and TAG Heuer, is replacing Guillaume Tétu who will be focusing on products for Ralph Lauren Watch & Jewelry Co.


Marc Gaudreault has been appointed CEO of Parmigiani where he had been serving as COO for six years, after spending an equivalent period with the Swatch Group in the fields of logistics, production, and purchasing. The Canadian began his career in watchmaking in 2002 after more than ten years as a successful professional ice hockey coach in France and Switzerland.


Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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