Watch reference site, WorldTempus gets a new management tandem for its 11th anniversary, with Caroline Buechler and François-Xavier Mousin. Reporting directly to Michel Lamunière as President (who sits on the Edipresse board), the ex-Marketing Director and ex-PR for Les Ambassadeurs Group, founders of Opus Magnum, have been entrusted with the task of reinforcing the growth of the site, published in French, English, Chinese and Italian. Their extensive knowledge of the watchmaking industry, strong analytical skills and media experience should be excellent assets in giving Worldtempus a new lease on life. The main changes liable to occur between now and the beginning of 2013 include improved information structuring, greater collaboration with partner brands and the creation of new services for watchmaking fans.
MB&F ask Stepan Sarpaneva for the moon
Together with Finnish watchmaker, Stepan Sarpaneva, Maximilian Busser is inaugurating a new form of collaboration with the galaxy of famous Friends of the brand: the “MB&F Performance Art pieces by a watchmaker”. The first of these creations has been christened MoonMachine. The man who used his own face as the model for the moon visible alongside the crown has also earned the privilege of being the first watchmaker to enrich an HM with a new complication. In this case, the HM3 Frog has been reconfigured at 90° to show the moon phases in the middle of the night sky of the northern hemisphere laser drawn on the mysterious oscillating weight. One can safely bet that this mechanical UFO will be spotted by the radar of the MAD Gallery in Geneva.