Jaeger-LeCoultre: rendez-vous in a watchmaking jewel case

The prevailing atmosphere immediately strikes the visitor as luminous, refined and understated. Its interior design is pure, contemporary and free of any extravagant design touches. The quintessence of elegance. Stepping inside the Jaeger-LeCoultre boutique in Geneva is like entering into the microcosm of refined jewel case revealing the fruits of the Maison’s longstanding expertise. The displays feature more than 50 historical Jaeger-LeCoultre calibers, testifying to the extraordinary technical culture expressed behind the scenes, within the Manufacture. All the latest new models as well as Grand Complications and High Jewelry creations are also given pride of place. The entire newly launched Polaris collection featuring chic and sporty models inspired by the famous 1968 Memovox Polaris appear alongside such emblematic lines as the Reverso, Rendez-vous, Master watches and Atmos clocks. A VIP lounge provides an opportunity to discover them in complete privacy. A second area welcomes collectors and connoisseurs for an immersion into the Jaeger-LeCoultre world of excellence. Not to mention the permanent presence of a watchmaker, whose deft skills and pinpoint accurate sight illustrate the hand-craftsmanship standards cultivated by the Maison

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

Review overview