Baume & Mercier : « Shelby Only »

« Shelby Only », spotlight on the Cobra

Baume & Mercier montreTo mark the launch of the Capeland Shelby® Cobra 1963, Baume & Mercier organized a major event hat appealed to devotees of racing cars as well as racing drivers. The “Shelby Only” first European meet of authentic Cobra cars, held on the famous Le Castellet circuit in the south of France, attracted a number of participants who enjoyed a chance to relive the effervescent mood of the grand Cobra racing era. In partnership with Carroll Shelby International and the Burgol workshop from Geneva, specializing in vintage cars, the event proved a great success. Collectors of the legendary Cobra were thus able to prepare their vehicles for the upcoming season, while guests had an opportunity to meet legendary driver Allen Grant as well as to chat with  representatives of the Maison Baume & Mercier which shares this spirit of competition. Four limited-edition chronographs were unveiled in tribute to the talented drivers who steered the Cobra CSX2128 to a number of podium finishes : Dan Gurney, Ken Miles, Dave MacDonald and Allen Grant.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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