Earth zoom: EBEL
The Maison Ebel gets a vibrant new lease on life
An integral part of the Ebel heritage since 1986 (when it was acquired to mark the brand’s 75th birthday), the famous Villa Turque designed by Le Corbusier welcomed Swiss clients and media representatives from around the world in early May. Nicknamed the Maison Ebel, this iconic location in La Chaux-de-Fonds enabled guests to enjoy a preview of the extremely upbeat new advertising campaign inspired by art and shapes, along with Ebel’s entire range of contemporary collections : not only the iconic Sport Classic relaunched last year (see page 42), but also the Beluga, Brasilia, Discovery and Wave. As the Ebel slogan emphasizes, “beauty marries function”.