Earth zoom: EBEL

The Maison Ebel gets a vibrant new lease on life

An integral part of the Ebel heritage since 1986 (when it was acquired to mark the brand’s 75th birthday), the famous Villa Turque designed by Le Corbusier welcomed Swiss clients and media representatives from around the world in early May. Nicknamed the Maison Ebel, this iconic location in La Chaux-de-Fonds enabled guests to enjoy a preview of the extremely upbeat new advertising campaign inspired by art and shapes, along with Ebel’s entire range of contemporary collections : not only the iconic Sport Classic relaunched last year (see page 42), but also the Beluga, Brasilia, Discovery and Wave. As the Ebel slogan emphasizes, “beauty marries function”.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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