Industrial manifesto

Six years after its creation and about ten models later, the Swiss brand with its DNA steeped in industrial design and mechanical technology continues to expand. For those who may be discovering Mauron Musy (named after the two founders) and its philosophy based on both watch exterior complications and Swiss craftsmanship, it stands out for its invention of the first mechanical direct-seal gasket-free water-tightness technology mechanical sealing system. The patented nO-Ring® technology features mechanical sealing, a clamp brace and a satellite compression spring, of which the combination within a 36-part exterior serves to reduce maintenance costs. An ambassador for Swiss robustness inspired by the Bauhaus movement, the new selfwinding Armure MU03 model in brushed and satinfinish titanium proclaims an all-conquering industrial- driven spirit. Also made in-house, its dial composed of two shield-like superimposed microblasted metal plates is as surprising as its helicopter blade hands. On the back, the exclusive anthracitecolored caliber reflects a desire to ensure maximum visual appeal, with bridges and rotor hollowed and microblasted in the center, satin-brushed or sunburst around the rim, thereby highlighting the script appearing in relief. Switzerland has found its bodyguard, hailing from the Trois-Lacs region.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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