Shams Bicolor Precious Black
CASE : black PVD-coated steel with crown, 18K gold inserts and bezel, sapphire crystal back, water-resistant to 100m
DIAMETER : 44mm
MOVEMENT : mechanical manual-winding (52h power reserve), skeletonized, exclusive Rising Sun treatment
FUNCTIONS : hours, minutes
STRAP : alligator leather, folding clasp
PRECIOUS AND PRESSURE-FREE
Since 2010, the brand which is defined more by its iconoclastic collections than by its iconic models (some of which are exhibited in major design museums) is enjoying a boom running entirely counter to the current watchmaking climate. Its radical positioning well off the industry’s beaten tracks, together with its concept of affordable one-of-a-kind models or small numbered series, appeals to a broad and varied audience. Available in seven theme-based collections with sometimes diametrically opposite styles, the ArtyA universe consistently breaks free of established principles. Its dials are adorned with butterfly wings, revolver bullets or banknote fragments, its cases take on the shape of guitars or dragons, or else are struck by lightning. Midway between these different worlds, the Son of Gears collection welcomes a Shams Bicolor Precious Black model. Bearing the Arabic word for sun, these ArtyA models feature skeletonized movements. The caliber of this particular interpretation is distinguished by its “Rising Sun” treatment devised by ArtyA. Gold lateral inserts light up its black PVD-coated steel case, accentuating its gold bezel. The latest characteristic flaunted by the brand is the affordability of these one-of-akind models. Tempted ?