Shams Bicolor Precious Black

CASE : black PVD-coated steel with crown, 18K gold inserts and bezel, sapphire crystal back, water-resistant to 100m


MOVEMENT : mechanical manual-winding (52h power reserve), skeletonized, exclusive Rising Sun treatment

FUNCTIONS : hours, minutes

STRAP : alligator leather, folding clasp



Since 2010, the brand which is defined more by its iconoclastic collections than by its iconic models (some of which are exhibited in major design museums) is enjoying a boom running entirely counter to the current watchmaking climate. Its radical positioning well off the industry’s beaten tracks, together with its concept of affordable one-of-a-kind models or small numbered series, appeals to a broad and varied audience. Available in seven theme-based collections with sometimes diametrically opposite styles, the ArtyA universe consistently breaks free of established principles. Its dials are adorned with butterfly wings, revolver bullets or banknote fragments, its cases take on the shape of guitars or dragons, or else are struck by lightning. Midway between these different worlds, the Son of Gears collection welcomes a Shams Bicolor Precious Black model. Bearing the Arabic word for sun, these ArtyA models feature skeletonized movements. The caliber of this particular interpretation is distinguished by its “Rising Sun” treatment devised by ArtyA. Gold lateral inserts light up its black PVD-coated steel case, accentuating its gold bezel. The latest characteristic flaunted by the brand is the affordability of these one-of-akind models. Tempted ?

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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