America’s Cup : Land Rover BAR

Land Rover

El Primero Sport Land Rover BAR Team

CASE : steel, domed sapphire crystal, screw-locked pushers, sapphire back with BAR Team logo, water-resistant to 200m


MOVEMENT : mechanical selfwinding (El Primero Caliber 400B, 50h power reserve), 326 components, black column wheel, oscillating weight with Côtes de Genève motif

FUNCTIONS : hours, minutes, small seconds at 9 o’clock, chronograph, date, tachymetric scale

DIAL : velvet-finish slate grey, rhodiumed and facetted hands and hour-markers enhanced with Super-LumiNovaTM

STRAP : carbon fiber-coated rubber with triple folding clasp



Within the framework of its partnership with Land Rover, title sponsor of the UK Challenger for the 35th America’s Cup, Zenith is official timekeeper of the Land Rover BAR team, which is one of the favorites to contend in Bermuda with the Defender, Oracle Team USA, in June 2017. The world’s oldest sports trophy remains one of the world’s most avidly followed sailing competitions and has become particularly spectacular since it is raced on catamarans with rigid-wing sails, flying across the water at phenomenal speed that make helmets a must for crew members. Five-time Olympic medalist and helmsman of the winning boat in the 34th America’s Cup in San Francisco, the team skipper Ben Ainslie, who received a knighthood from Queen Elizabeth II of England, has also been a Zenith ambassador since their partnership was announced last year in Japan during the Louis Vuitton America’s Cup World Series.

Sir Ben Ainslie and his team members are thus wearing the first models of the self-winding El Primero Sport Land Rover BAR Team chronograph, a 250-piece limited series. As one would expect, their logo appears proudly on the sapphire crystal back of the steel case, floating above the oscillating weight bearing the Côtes de Genève motif. The high-tech nature of their multihull boat is reflected in the exterior – notably featuring a velvetfinish slate gray dial and a carbon fiber-coated rubber strap – of this sturdy chronograph powered by the famous El Primero column-wheel chronograph movement that has long since proven its worth.

Ben Ainslie, skipper

What are the chances of Land Rover BAR in the 35th America’s Cup ?

It’s the only major sporting event that Britain has never won, our goal is very much to right that wrong and bring the Cup home. It’s not going to be easy, since we’re a new team and up against strong competition but, we wouldn’t be doing it if we didn’t think we could win. We have recently launched our America’s Cup Class race boat, ‘R1’, so for now it’s about getting out training on the race course as much as we can.

What do you like about Zenith watches ?

Zenith is a brand with a huge amount of heritage, tradition and history, which very much mirrors the America’s Cup. Zenith’s reputation for quality and precision made them the perfect fit as official timing partner to our team, Land Rover BAR.

How have you been involved in the making of the limited edition ?

Timing is everything in life. For sportsmen in a competitive environment, it’s critical. Zenith is a pivotal partnership for us as a team, it helps us to maintain our standards and we have been working with them to really capture the essence of this challenge.

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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