Described by Tudor as a contemporaryexpression of elegance and refinement, the Style collection is notably distinguished by its wide range of variations and by the fact that it sets the final touch to the complete renewal of the ranges undertaken five years ago by the current management team. With the market launch of Style, which rounds off the reinterpretations of the six previous decades, the brand now offers a portfolio of models entirely revamped to fit its new positioning and free of any references dating back to the era when it languished in the shadow of its all-green mother company with its world-famous crown. Four case sizes, three shades of lacquered dial (with or without gemsetting) and three types of strap/bracelet offer an appealing choice of combinations when it comes to envisaging a more intimate relationship with the self-winding Tudor Style. Flowing smoothly from the double bezel to the five-link bracelet, alternating polished and satin-brushed finishes accentuate the purity of the contemporary lines, while the remaining double hour-markers at 6 and 12 o’clock are a nod to history.
Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.