The Alfred

CASE : stainless steel, domed sapphire crystal, flat sapphire caseback, water-resistant to 30m

SIZE : 42mm

MOVEMENT : mechanical manual-winding Urban Jürgensen P4 base movement, twin barrel, 72h power
reserve, 21,600 vph

FUNCTIONS : hours, minutes, small seconds

DIAL : engraved and lacquered solid silver dial with grenage, blued steel hands

STRAP : calfskin leather, steel pin buckle

Since 2016, the headquarters of Urban Jürgensen are housed in a manor house in Biel/Bienne, Switzerland, entirely renovated in the most authentic possible manner, exactly as the brand applies to its artisan-style watchmaking. The historical workshops have found their place there, alongside museum pieces – such as solid wooden watchmakers’ workbenches – recalling the brand’s rich heritage. Despite a slightly oldfashioned name that is a tribute to Jacques Alfred Jürgensen, the last watchmaker from the Jürgensen dynasty born in Le Locle in 1842, The Alfred is a model with a firm footing in modernity and in tune with the current watch industry and e-commerce trends. Its aesthetics will not unsettle brand devotees who will recognize the pure classicism and signature elements of Urban Jürgensen, such as the grenage on the dial, the teardrop lugs that are individually forged and invisibly welded to the case, the finely fluted case bearing the Urban Jürgensen logo, the Arabic numerals, as well as the extremely slender handmade blued steel hands. On this particular model, the ‘eye’ of the hours hand is diamond polished steel, like the 42mm case. The introduction of steel to the collection demonstrates the brand’s desire to address a more youthful clientele that appreciates a less opulent and less traditional material, while refusing any concessions in terms of hand craftsmanship and contemporary technology. These millennials, for whom the 14,500 euro price tag for The Alfred in steel might be a gateway to the world of Fine Watchmaking, will be delighted to know that this special edition celebrating the new Urban Jürgensen Ateliers is on sale exclusively via the brand’s website. This facilitated ordering process comes with an exclusive and super-trendy customer experience, since each new owner of an “Alfred” is invited to take delivery of their watch in Biel/Bienne at the Atelier. They will have the opportunity to meet the watchmakers who have built their timepieces, as well as the artisans who have spent countless hours on crafting the various dial elements. In short, all that it takes to ensure that each watch is an authentic source of emotions