Foreword : Enduring endeavours forge a worldwide reputation
The figure 12 is a legendary number in watchmaking, and a new initiative is now associating it with the art of watchmaking. This project effectively reinforces all the activities aimed at training the spotlight on our industry in order to elicit curiosity and wonderment.
Why is Swiss watchmaking so successful ? Because the watches are appealing and because the brands are able to target their efforts in response to genuine needs and wishes. The answer seems so simple, and yet it implies considerable investment in terms of research and development, technology, design and production, as well as a commitment to marketing and communication, backed by meticulous organisation and effective control of distribution ! Enduring endeavours forge a worldwide reputation, to such an extent that Swiss watchmaking truly is an art form, and indeed why not the 12th ?