Hautlence : Guillaume Tetu

What are the advantages and disadvantages of being a “small brand” ?

Being small implies being responsive, opportunistic, flexible and mobile, which implies that we move faster than the big historic companies. The downside is that we have great ideas but very often fewer resources to implement them and less visibility to make them known. So it is up to us once again to be more creative…


Which model best reflects the Hautlence spirit ?

Today, the HL2 is the brand’s standard bearer. It represents a concentrated blend of creativity and ingenuity, a product that is both innovative and wearable, but at a price that positions it highly competitively in its category. The marriage between mechanical watchmaking and contemporary design gets it exactly right and appeals to experienced collectors (as confirmed by the order book).


What is the brand’s next challenge/hurdle to overcome ?

The evolution of the brand today implies a broadening of our clientele, the arrival of models that are more accessible is in line with this, and our big challenge is to accompany this development with more aggressive communication in order to raise awareness of the brand. We are working on this and we will soon unveil our big projects in this domain. We are definitely going to be springing some surprises…

Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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